Forma.ai

Forma.ai is sales commission software for enterprise teams that joins incentive compensation with territory and quota planning on one platform, sold by quote.

Forma.ai takes commission plan design and payout calculation out of the spreadsheets and hand-written formulas that large sales organizations tend to outgrow. Forma AI Inc., a Toronto company started in 2016, builds and sells it. Territory planning, quota setting and incentive programs live in a single data platform instead of separate tools. AI turns a written sales strategy into configured compensation rules. Forma Operator is the incentive compensation module. It offers template-driven plan creation, SPIFFs with competitive leaderboards and automated calculations, with financial modeling of any plan change before it goes live. Its change request module gathers disputes and seller communications in one place, and audit logs record every system change, approval and calculation result. Personalized plan documents carry each rep's quotas and rates and track acceptance, and ASC 606 reporting handles amortization schedules and true-ups. Forma Architect covers territory and quota planning, while Forma Prophet adds sales planning advisory and analytics. The platform is built for sales compensation, revenue operations and finance teams at enterprise sales organizations. It suits companies running many plans across many territories that want planning and pay in one system. Finance teams that capitalize commission expense get their reporting from the same records. Each deployment is bought through a custom quote based on sales team size, with a one-time onboarding and implementation fee and no self-serve signup. Compensation administrators use it to launch a plan year, add a SPIFF mid-quarter and work through rep questions before payroll runs. Deal and people data arrive from the CRM, ERP and HRIS through pre-built integrations, and approved figures flow on to payroll and accrual reporting. Sellers follow their earnings on real-time dashboards and inside the CRM they already use. Finance teams then take their ASC 606 schedules and audit evidence from the same records that set each rep's pay.