folk is an AI CRM for small sales teams, agencies and investors who prospect on LinkedIn and Gmail, with AI enrichment and recaps built in, billed per member.
folk keeps a team's contacts, conversations and deals in one shared workspace, filled from the inboxes and LinkedIn profiles where relationships already live. It replaces the spreadsheet of prospects and the scattered notes that grow beside a busy mailbox. Folk Inc. has built it since 2020, from San Francisco and Paris, and folk is the only product it sells. The LinkedIn extension saves profiles into lists, and Contact enrichment adds missing details to each record. Gmail, Outlook and WhatsApp sync logs every conversation against the right person or company. Magic fields are AI-powered custom fields that generate content from a prompt, and the Recap Assistant summarises a relationship and suggests next steps. Email campaigns and Email sequences handle outreach, while the Workflow Assistant sends an email or updates a field when a record changes. Deals move across a drag-and-drop pipeline, and Dashboards chart the results. The product is built for small sales teams, agencies, investors and partnership teams whose pipeline grows out of their network. It fits people who find prospects on LinkedIn and follow up by email or WhatsApp. folk is bought per member on Standard, Premium and Enterprise plans, billed monthly or annually. Custom objects, Deals, sequences, dashboards and the API come with Premium, and every new workspace starts on a trial of it. A rep's day can begin on LinkedIn, saving new prospects into a list with the extension. Enrichment and Magic fields then complete the rows before a sequence goes out from Gmail. Replies land on each contact, where teammates can follow the conversation. Before a call, the Recap Assistant turns that history into a short brief, and afterwards the deal moves a column on the board. Investors and partnership teams run the same lists to keep track of the founders and partners in their network.
Pricing
View plans-
Standard
$30 per month
$24 a member a month billed annually ($288 a year); $30 billed monthly, USD
- Pipeline management, email campaigns, contact enrichment, AI assistants and magic fields
- LinkedIn extension; email, calendar and WhatsApp sync; 5,000+ integrations
- 2,000 messages per member a month; 500 contact enrichments and 2,000 magic fields a month per workspace
- Interaction sharing limited to the last 30 interactions; Google SSO
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Premium
$60 per month
$48 a member a month billed annually ($576 a year); $60 billed monthly, USD
- Everything in Standard, plus custom objects and Deals, email sequences, workspace roles, dashboards and API access
- 5,000 messages per member a month; 1,000 contact enrichments and 5,000 magic fields a month per workspace
- Full history of interactions; marked Most popular
- New workspaces start with a two-week Premium trial, no card; one more week on request, then the account is blocked until an upgrade
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Enterprise
$100 per month
From $80 a member a month billed annually ($960 a year); from $100 billed monthly, USD
- Everything in Standard and Premium, plus custom limits for enrichments, messages, account sync and AI fields
- Limits set per contract; final price quoted on request
Features
- Included: Visual sales pipeline
- Included: Contact and company records
- Included: Two-way email sync with Gmail and Outlook
- Not included: Calendar sync and booking links
- Included: Activity and task logging
- Included: CRM workflow automation
- Included: Custom fields and objects
- Not included: Lead capture web forms
- Not included: Weighted pipeline forecast
- Included: Custom reports and dashboards
- Not included: Quotes generated from a deal
- Not included: Territory assignment rules
- Included: Duplicate detection and merge
- Included: Native mobile CRM app
- Included: Role-based record permissions
- Included: CRM REST API and webhooks
- Not included: Free CRM plan
- Included: AI-generated record summaries
Additional Features
- LinkedIn extension for saving prospects to lists
- Gmail and Outlook email sync
- WhatsApp conversation sync
- Contact enrichment
- Magic fields, AI-generated custom fields from a prompt
- Recap Assistant summaries with next steps
- Workflow Assistant for emails and field updates
- Email campaigns with Gmail and LinkedIn templates
Best for
- Small sales teams prospecting from LinkedIn and Gmail
- Agencies managing client and prospect relationships
- Investors tracking the people in their network
- Partnership teams working a list of partners
- Teams whose conversations live in Gmail, Outlook or WhatsApp
- Teams that want AI enrichment and summaries without a separate data tool
Use cases
- Saving LinkedIn prospects into a sales pipeline
- Enriching contact records before outreach
- Sending a personalised email campaign to a list
- Running a multi-step email sequence
- Tracking deals by stage on a kanban board
- Logging a call or meeting on a contact record
- Reading a contact's history before a meeting
- Filling a research column across a list with AI
- Merging duplicate contacts after an import
- Following up with a contact from the phone
- Building a dashboard of sales activity
Screenshots & Videos
Explore folk in action
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