Expandi is LinkedIn automation software for sales teams, lead generation agencies and recruiters, run from the cloud and sold monthly or by agency quote.
Expandi handles the repetitive side of LinkedIn prospecting: profile visits, connection requests and the follow-up messages that come after them. Campaigns run in the cloud on a dedicated country-based IP address, and a new account is warmed up gradually before it reaches full daily volume. The product comes from the company of the same name, which started in 2019 and works from Eindhoven and Vilnius. Work starts in Lead lists, where a LinkedIn search, a group, a company's followers or a CSV upload becomes a list of people to reach. Builder campaigns then chain LinkedIn actions and conditions with email steps, while Connector and messenger campaigns cover simpler flows. AI hyper-personalization writes messages from lead data, and AI Analyzer sorts replies in the Inbox as interested, maybe or not interested. Blacklists keep named people and companies out of every campaign. Per-step statistics and a workspace analytics page show which messages draw replies. Expandi is aimed at small sales teams, lead generation agencies and recruiters whose prospects are easiest to reach on LinkedIn. A sales team buys the Business plan month by month or upfront for the year at a discount, after a trial with every feature open. Agency teams take the Agency plan, agreed on a call, which adds a dedicated customer success manager and the option to run the tool under their own brand. Paid personalization extras, such as video and GIF messages, are bought on top. A typical week means turning a saved search into a lead list, splitting it to test two openers, and letting the better campaign keep sending. Agencies switch between client LinkedIn accounts and share a working campaign with a teammate or a client through a template link. When a new lead lands in HubSpot, a Zapier step can pass it to a reversed webhook that drops it into a running campaign, and campaign triggers push leads on into Salesforce or HubSpot. Through the Expandi MCP connection, still in private beta, a rep can ask Claude or ChatGPT to build a campaign on the account. It suits teams for whom a LinkedIn conversation is the first step toward a meeting.
Pricing
View plans-
Business
$99 per month
$99 a month billed monthly; an annual plan paid upfront is also sold at a discount
- Aimed at small sales teams
- 7-day trial with every feature, charged only after the user decides to continue
- Cloud-based, with a dedicated country-based IP address and LinkedIn profile auto warm-up
- Unlimited campaigns and unlimited templates
- Campaign prioritization, flexible scheduling and campaign recovery
- Dynamic placeholders, tags and notes on conversations, duplication prevention
- Blacklist, integrations and detailed analytics included
- A Mobile Connector campaign adds 100 connection requests a week
- Builder campaigns run up to 50 steps, and their structure cannot be edited once activated
- AI personalization and sentiment analysis need builder or inbound campaigns, not legacy ones
- Blacklists are capped at 20,000 leads per LinkedIn account and per company
- Emails are view only in the inbox; replies go out from the user's own mailbox
- Inbox reply templates belong to one account and cannot be shared
- Video and GIF personalization through Sendspark and Hyperise is a paid add-on, priced separately
- Taxes vary by country
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Agency
Custom pricing
- Priced by quote after a call
- For teams of 10 or more seats
- White-label option to run Expandi under the agency's own brand
- Dedicated customer success manager and specialized support
Features
- Included: Multi-step outreach sequences
- Included: Multichannel sequence steps
- Included: Sequence A/B testing
- Included: Email templates with merge fields
- Not included: Open, click and reply tracking
- Not included: Mailbox rotation and sending limits
- Not included: Mailbox warm-up
- Not included: Click-to-call inside sequences
- Not included: Meeting scheduling links
- Not included: Two-way CRM activity sync
- Not included: Prioritized daily task queue
- Included: Automatic reply classification
- Included: Sequence performance reporting
- Included: Shared sequence library
- Included: AI-written outreach drafts
- Included: Trigger-based sequence enrollment
- Included: Unsubscribe and do-not-contact handling
- Not included: Built-in B2B contact database
Additional Features
- Builder campaigns combining LinkedIn actions, conditions and email steps
- Connector and messenger campaign types
- Mobile Connector campaign for extra connection requests
- Dedicated country-based IP address
- LinkedIn profile auto warm-up
- Campaign prioritization across running campaigns
- Flexible scheduling and campaign recovery
- Dynamic placeholders in messages
Best for
- Small sales teams prospecting on LinkedIn
- Lead generation agencies running outreach for several clients
- Recruiters reaching candidates through LinkedIn messages
- Agencies of 10 or more seats that resell outreach under their own brand
- Teams that treat LinkedIn as the first channel and email as the follow-up
- Sales teams on HubSpot or Salesforce that want LinkedIn leads pushed across
- Teams that draft outreach with Claude or ChatGPT
Use cases
- sending connection requests with timed follow-up messages
- turning a LinkedIn search into a lead list
- warming up a LinkedIn account before full daily volume
- splitting a lead list to compare two message versions
- sorting replies into interested, maybe and not interested
- writing personalized messages with AI from lead data
- keeping named people and companies out of every campaign
- removing leads duplicated across campaigns
- running outreach from several LinkedIn accounts for agency clients
- adding a lead to a running campaign from a Zapier step
- pushing campaign leads into Salesforce or HubSpot
- sharing a proven campaign template with a teammate or client
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