Describely

Describely is an AI product content tool for ecommerce catalogs, writing descriptions in bulk from a Shopify or Akeneo feed. A Copysmith product.

Describely is AI product content software for ecommerce catalogs, built for teams who have to describe thousands of items and keep every page reading the same way. It is a Copysmith product, one of the three platforms the company runs alongside Frase and Rytr. The work it takes on is the backlog of thin, duplicated or missing product copy that sits between a supplier feed and a live storefront. A merchant connects a store, selects products, and gets descriptions written against rules the team sets once. Content Rules capture a house voice, and the AI builds rulesets from copy the brand has already published so that new output matches the old. Bulk generation runs those rules across a selected set of products in one pass rather than one item at a time. The rules library keeps rulesets for reuse, and content versions hold separate text per language and per marketplace. Store connectors read and write to Shopify, including custom fields published into metafields, an API connection reaches a PIM such as Akeneo, and Google Sheets imports cover catalogs held in a spreadsheet. Product page analytics pull Google Search Console data, image variations are generated in the app, and a content audit scores existing pages for quality issues. Describely suits ecommerce and merchandising teams rather than long-form content writers: catalog managers at brands and retailers, agencies producing copy for client stores, and marketplace sellers who publish the same item in several regions. It fits a team of one as readily as a content department, because the work is organised by product rather than by seat, and admins can assign products to the people responsible for them. A store can try it on a handful of products before committing to more. It is bought per product, pay as you go, with no subscription, and the pricing page carries the current rate and the credit costs for enrichment and images. In practice Describely sits between a store or a PIM and the storefront. Content is generated and reviewed in the app, then published back into Shopify or exported as CSV or XLSX for another system to import. Teams reach for it when a season's range lands without copy, when a migration exposes empty description fields, and when the same catalog has to read correctly in a second language. Around it a team keeps its existing PIM, its store platform and Search Console, and Describely takes the writing step out of the middle of that chain.