Demandbase One

Demandbase One is account-based marketing (ABM) software joining intent data, advertising and sales intelligence for B2B revenue teams. Pricing is quote only.

Demandbase One serves B2B companies that sell to buying committees rather than to individual leads. It holds intent data, account data, advertising, web personalization and sales intelligence in one platform, so marketing and sales work a single account list instead of two. Demandbase, Inc. has built it since the company was founded in 2007, and the company remains independent, with its headquarters in San Francisco. The marketing module measures account engagement, personalizes web experiences and content, and tracks how accounts move through the funnel. Advertising delivers campaigns across display, video, connected TV, social and the web against that same account list. Sales Intelligence gives representatives the account research they need and triggers an instant alert when an account surges in intent. Buying Groups uses an AI agent to assemble the committee inside an account and map known contacts to their roles. Data keeps account and contact records current, enriching the CRM automatically and supplying the firmographics behind target account lists. Demandbase One suits B2B revenue teams whose pipeline depends on a named list of accounts. That means enterprise and mid-market marketing teams, sales development teams that work signals rather than inbound forms, and revenue operations teams trying to keep one account record across systems. It fits companies with long buying committees, several channels to coordinate, and a CRM that already holds the deals. Demandbase sells it through its own sales team; there is no self-serve signup. In daily use, teams spot in-market accounts from intent signals, build and refine the target account list from real engagement, and run display, video and connected TV advertising against it. Marketers personalize the site for visitors from those accounts while representatives work the committee that Buying Groups has mapped. Reporting then follows the same accounts through custom funnel stages and shows which programs influenced pipeline. Demandbase One connects to the CRM and sales engagement tools a team already runs, and Demandbase Advertising and Demandbase Data can be bought on their own, outside the platform, by teams that want just one of them.