Copy.ai

Copy.ai is AI content creation software for go-to-market teams, pairing a chat writer with Workflows that run content jobs over whole data tables.

Copy.ai is an AI content creation platform built for go-to-market teams, covering the writing and the research behind sales, marketing and customer success work. Fullcast, Inc. has owned it since October 15, 2025 and runs it inside its revenue operations suite, while the product keeps its own name, site and signup. It answers a problem most teams meet after their first year with generative AI: a single prompt produces a single piece, while the work that matters repeats across hundreds of accounts, products and regions. Chat and Workflows are two halves of one product rather than two tools. Chat is the conversational surface, a split pane editor where a prompt or a saved template produces long form drafts, social posts, product descriptions, ad variants and content briefs, with access to OpenAI, Anthropic and Gemini models. Brand Voice trains on samples of a team's existing content and applies that tone to new output, and Infobase stores company facts that any generation can reference by tag. Workflows chain actions into repeatable pipelines, including the Create Content Brief action, translation through DeepL, and calls out to Salesforce or the Zapier app catalog. Tables run a workflow once per row of a connected data source, turning one pipeline into a batch job. A public API with key management puts the same actions behind a team's own code. Copy.ai suits revenue teams that treat content as an operation rather than an occasional task: sales teams personalising prospecting at volume, marketing teams producing campaign assets from one shared voice, and revenue operations groups enriching CRM records or summarising call transcripts. Smaller teams start in Chat for everyday writing, while larger organisations arrive for Workflows and the credits that run them. Enterprise buyers add guided implementation, API access and a designated support team. It is bought as one subscription with a seat count and, above the entry tier, a monthly pool of Workflow credits. A typical week's output is SEO content briefs ahead of a draft, blog posts repurposed into social copy, product descriptions across a catalog, account based marketing material and translated versions of existing pages. It connects to Salesforce for CRM data, to Zapier for a wider catalog of apps, and to DeepL for translation. It sits beside the CMS, the editorial calendar and the analytics stack a team already runs, feeding drafts into them rather than replacing them.