ClickPatrol, from Utrecht, is click fraud protection that excludes bots and rival clicks from Google, Meta, Microsoft, TikTok and LinkedIn ad accounts.
ClickPatrol finds the paid clicks that come from no real buyer and shuts those sources out of the ad account. Bots, scrapers, click farms and competitors all spend budget without converting, and each click is scored the moment it lands. ClickPatrol B.V., set up in Utrecht in 2020, owns and runs the product. The company is not owned by Google, Microsoft or Meta. On Google Ads, real-time IP-level blocking covers Search, Shopping and Performance Max, with exclusions sent to the account automatically. Meta, LinkedIn and TikTok campaigns are protected through audience exclusions, and Microsoft Ads through audience exclusions plus an IP export. Detection reads device fingerprint signals and behavioural biometrics, and settings decide how VPN, proxy and dark web traffic is treated. Click Insights shows the score behind each blocked click, and any IP can be whitelisted or blacklisted by hand. Reports split invalid activity by campaign, keyword, device and location, and a Placements view gives each placement's invalid share. The product is built for advertisers whose Google Ads budget is going to bots, scrapers and rival clicks. Teams on Smart Bidding use it to keep invalid clicks out of the signals the bidding learns from. Lead generation teams use it to stop bot form fills before they reach the CRM. Affiliate managers use its affiliate fraud protection to see which traffic sources send fraudulent clicks. Agencies run it across many client accounts and share its reporting with those clients. Clean audiences are the second job after blocking. ClickPatrol sends an event for each visitor it classifies to GA4, Google Ads, Meta, LinkedIn and Bing Ads, so remarketing lists and lookalike seeds build from real people. Programmatic buyers exclude suspicious audiences from Amazon DSP through negative audience targeting. Invalid activity is reported to Google, and the reports can back a request for Google Ads refunds and credits. It fits a paid media team that wants its search and social reports to count only people who could buy.
Pricing
View plans-
Traffic Security Starter
$71 per month
71 EUR a month billed monthly; 59 EUR a month billed yearly (708 EUR upfront, 17% off)
- Up to 5,000 protected clicks a month
- One brand, unlimited ad platforms
- Active exclusions of bots, scrapers and competitors
- Keeps remarketing lists clean and protects Smart Bidding signals
- Stops junk leads and form spam
- Also priced in USD and other currencies ($81.35 a month billed monthly)
- 7-day trial first, monitor only with no active exclusions, 5,000 clicks
- Credit card needed for verification only (0.01 EUR charge); cancel anytime during the trial
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Traffic Security PRO
$83 per month
83 EUR a month billed monthly at 10,000 clicks; 69 EUR a month billed yearly (17% off)
- Same protection as Starter, priced by monthly click volume
- 25,000 clicks a month, 95 EUR billed monthly or 79 EUR billed yearly
- 50,000 clicks a month, 143 EUR billed monthly or 119 EUR billed yearly
- 75,000 clicks a month, 199 EUR billed monthly or 165.30 EUR billed yearly
- Above 75,000 clicks a month, price on request
- One brand, unlimited ad platforms
- USD at 10,000 clicks is $95.10 a month billed monthly
- Same 7-day monitor-only trial as Starter
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Agency & multi-brand
Custom pricing
- Custom quote, for 100,000 clicks a month and more
- Unlimited brands and client accounts
- Active exclusions at scale on all major ad platforms
- Personal demo call and onboarding
- Reporting to show clients
Features
- Included: Click fraud detection for search ads
- Included: Automated IP exclusion sync
- Included: Paid social fraud protection
- Not included: Pre-bid invalid traffic blocking
- Included: Device fingerprint and behavior analysis
- Included: Click farm and VPN detection
- Not included: Mobile install fraud detection
- Included: Affiliate and lead fraud detection
- Included: Refund claim documentation
- Included: Allowlist and review of blocked users
- Not included: Bot blocking on landing pages
- Included: Form and lead validation
- Included: Fraud reports by campaign and keyword
- Not included: Accredited invalid traffic detection
- Not included: Invalid traffic alerts
- Included: Multiple protected domains per account
- Included: Pricing by protected traffic volume
Additional Features
- Real-time IP blocking for Google Search, Shopping and Performance Max
- Automatic IP exclusions sent to the ad account
- Audience exclusions on Meta, LinkedIn and TikTok Ads
- Microsoft Ads audience exclusions with IP export
- Device fingerprint signals
- Behavioural biometrics scoring
- VPN, proxy and dark web traffic settings
- Click farm detection
Best for
- Advertisers on Google Ads losing budget to bots and competitor clicks
- Teams running Smart Bidding or Performance Max campaigns
- Advertisers who retarget with remarketing and lookalike audiences
- Lead generation teams whose CRM fills with bot form submissions
- Affiliate managers checking click quality by traffic source
- Agencies protecting many client ad accounts
- Web and search campaigns rather than native app-install campaigns
Use cases
- Blocking bots and scrapers from Google Ads campaigns
- Excluding competitor clicks
- Filtering VPN and proxy traffic out of paid campaigns
- Keeping bot visitors off remarketing lists
- Training lookalike seeds on real people
- Protecting Smart Bidding conversion signals
- Keeping bot form fills out of the CRM
- Excluding suspicious audiences on Meta, TikTok and LinkedIn
- Finding placements with a high share of invalid clicks
- Reviewing why a click was blocked and whitelisting an IP
- Gathering evidence for Google Ads refund requests
- Screening affiliate clicks by source
Screenshots & Videos
Explore ClickPatrol in action
User Reviews
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