Chatfuel

Chatfuel is an AI sales chatbot for WhatsApp, Instagram and Facebook DMs on the official WhatsApp Business API, for service businesses and agencies.

Chatfuel answers the messages a business gets on social media and moves each one toward a sale or a booking. A comment asking for a price under an Instagram post gets a reply in seconds, in public and by direct message. The Chatfuel company, an independent firm started in 2015, builds and sells it. Chatfuel is an official Meta Business Partner and WhatsApp Business Solution Provider. The core is Fuely AI, the agent that replies, qualifies leads and hands a chat to a person when one is needed. It answers from a Knowledge Base of company information that the team types in or uploads, with a name, tone and greeting set in its profile. Leads move through a pipeline from captured to closed, and a shared Chats inbox holds every conversation, Instagram, Facebook and TikTok comments included. The Calendar books appointments, syncs Google Calendar and sends reminders. The AI Co-Worker builds funnel and drop-off reports and connects Slack, Google Sheets, Notion and HubSpot. Chatfuel suits service businesses that sell through direct messages, such as clinics, beauty studios, real estate agents, coaches, fitness trainers and local services. Creators who sell from their comments are another fit. Agencies are the second audience, running assistants for their clients from one agency management dashboard. A business buys one Business plan for its own company, and an agency buys an Agency tier that covers several client companies. Each plan carries a monthly allowance of AI credits and starts with a trial that needs no card. A typical job begins when an Instagram or Facebook ad sends a prospect into a WhatsApp chat. Fuely AI greets the lead, asks the qualification questions and books a meeting in the Calendar. The qualified-lead event then goes back to Meta through the Conversions API, so the campaign optimizes toward people who qualify rather than people who only click. Teams that keep records elsewhere push contacts into HubSpot or another CRM through the JSON API plugin, and developers drive conversations through the GraphQL Public API. The same agent can run as a chat widget on the company website, so a visitor who arrives from search meets the assistant that answers the ads.