Capturly

Capturly is website analytics software that pairs heatmaps and session recordings with conversion funnels and event tracking, built in Hungary for online shops.

Capturly shows website owners what visitors do on each page and where they give up. A drop in sales can then be traced back to a specific click, scroll or error. Traditional traffic analytics and behaviour data sit in one account instead of across several tools. Capturly Inc. builds it in Szeged, Hungary, where the company was set up in 2016 and still operates on its own. Heatmaps come in three kinds: click heatmaps for clicks and taps, scroll heatmaps for reading depth, and segment heatmaps that split visitors by attribute. Session recording replays individual visits, live ones included, and filters them by frustration signals, JavaScript errors, events and conversions. Advanced input tracking and masking controls what visitors' typed input shows in a replay. Conversion funnels follow chosen events or visited URLs from sign-up to checkout and open the recordings behind each drop-off. Event analytics counts clicks, video plays and downloads on any page, while the analytics platform reports key metrics in real time. The product is built for online businesses and shops whose revenue depends on visitors finishing a purchase or a sign-up. Executives follow high-level KPIs, marketers check whether a campaign's visitors convert, and product owners look for design flaws that confuse users. Support teams open a customer's recording to see the problem from that customer's side. Developers use the error filter to find the sessions where a bug appeared. The four jobs it is set up for are usability testing, customer support, bug fixing and campaign validation. Teams keep a close watch on registration and checkout, pairing recordings with funnels to learn both where and why visitors leave. Customer feedback arrives through surveys sent to the inbox, with no pop-up on the page. WordPress sites add Capturly through its own plugin, and data collection starts on its own with no manual setup per page. It suits a shop or marketing team that wants the sessions behind its funnel numbers and its email survey answers in the same place.