BrightBid

BrightBid is AI PPC management software for Google Ads that audits accounts and automates keyword and budget fixes, run self-serve or as a managed service.

BrightBid reads a Google Ads account every day and turns what it finds into changes an advertiser can accept with one click or let run automatically. It works on Search, Shopping and Performance Max campaigns. BrightBid AB in Stockholm makes it, and Gustav Westman founded the company in 2020. Since 3 July 2023 the company has been a subsidiary of BrightBid Group AB, a listed group then called Speqta AB. BrightBid is the group's only line of business. BrightBid Audit scores an account and sorts its problems into urgent issues, warnings and optimisations, then rescans daily. Keyword Suggestions reads the search terms report and proposes terms to add, exclude as negatives or pause. Keyword Autopilot pushes those changes to Google Ads. The Budget Allocator charts daily spend against each budget and its forecast and suggests where the money should go. Portfolio view lines up several accounts with their audit scores, spend pacing and alerts. Competitor Monitoring logs which advertisers appear on chosen keywords, in what positions and with what ad copy. The platform suits businesses and in-house marketers who run their own Google Ads and want every suggestion to be theirs to accept or automate. Online shops can link Google Merchant Center for product-level insights across Shopping and Performance Max. Agencies and teams with many accounts follow them together in Portfolio view. Advertisers who would rather not run the tool themselves can hand the optimisation to BrightBid's experts, who add an onboarding session and monthly check-ins. Brighty, the built-in AI chat agent, writes ad copy and runs tasks that Automations put on a schedule. Marketers use the platform to clear search terms that spent without converting and to catch an account heading for an over- or under-spend. For brand keywords, Smart Activation pauses and reactivates a brand campaign according to competitor activity, and Infringement Detector covers brand protection. As PPC management software, it fits a team that wants its Google Ads checked daily and the routine keyword and budget fixes applied from one place.