Brandzooka

Brandzooka is a self-serve platform for CTV advertising that also places web, mobile and audio ads, for small businesses, agencies and political advertisers.

Brandzooka turns programmatic ad buying into a step-by-step campaign that one marketer can plan, launch and measure alone. It places ads on streaming TV, websites, mobile apps, digital audio and digital out-of-home screens from a single account. The platform is made by Brandzooka, an independent, venture-backed company in Boulder, Colorado, founded in 2015. Work moves through four stages in the Campaign Builder. Account Setup creates a shared workspace, brands the dashboard, generates tracking pixels and invites team members. Build is where the advertiser selects an audience and the channels, drawing licensed segments from data partners such as Nielsen, Experian and Bluekai or uploading a first-party customer list. Real-Time Analytics then shows delivery as it happens and lets a live campaign be adjusted. White Labeled Reporting closes the cycle, sharing results and permissions with internal teams and outside stakeholders. The product fits small businesses and in-house marketers who want their ads on television and the web and prefer to set campaigns up themselves. Agencies use it to manage campaigns for many clients from one dashboard under their own branding. Political campaigns, advocacy groups and non-profits buy streaming TV and digital ads through it as well. Larger companies can have Brandzooka build a custom or white-label version of the platform, with API integrations and development support. A typical job is getting a television spot in front of chosen households on Roku, Amazon Fire TV and Apple TV, then reaching the same audience on web and mobile. Premium streaming inventory on Hulu and Disney+ is available after an approval step handled with a Brandzooka representative. Teams add the universal pixel to their site, with Google Tag Manager and WordPress among the integrations, so sign-ups and purchases show up beside campaign delivery. For an agency, the work ends with a report in its own branding, shared with the client from the same dashboard.