Birch

Birch (formerly Revealbot) is ad automation software for Meta, Google, Snapchat and TikTok campaigns, for performance teams and agencies, priced by ad spend.

Birch watches paid campaigns on a schedule and acts on them, pausing, scaling or duplicating ad sets when results cross the limits a team sets. The product was called Revealbot until its rename, and Birch Team, Inc. builds it with no parent company. It works across Meta Ads, Google Ads, Snapchat Ads and TikTok Ads from one login. Each client or brand gets its own workspace, so the routine checks of media buying move from people to rules. Rules sit at the centre: each one checks the metrics a team picks, then pauses, starts, rebudgets, rebids or duplicates. Ready-made strategies package common rule sets, and Birch AI turns a goal written in plain words into a rule, suggests new ones and audits those already running. Workspaces open on an Overview of each account, Reports build cross-platform reports by hand or on a schedule, and Explorer surfaces last week's top ads. Launcher creates new campaigns, Post boosting promotes organic posts picked by impressions, engagement, click rate or keyword, and custom metrics come from a formula builder. Hub adds server-side tracking through Meta's Conversions API, and Stage puts creatives from Google Drive into live ads. Birch suits performance marketing teams, media buyers and agencies that run campaigns on more than one network and cannot watch every ad set by hand. Agencies keep each client apart in workspaces, where admins see everything and users see only the workspaces assigned to them. Attribution data comes in from AppsFlyer, Adjust or Hyros, which matters most to mobile app and e-commerce advertisers. Plans are tiered and priced by the monthly ad spend across all connected accounts, billed monthly or annually. Enterprise is quoted, and Hub and Stage are subscriptions of their own. A typical morning starts with a Slack message for each rule that fired overnight, rather than a tour of every ad account. Reports go to clients by email on a schedule, which suits agencies whose clients never log in. Social media managers leave Post boosting to promote the organic posts that earn attention, within a budget they set. Customer lists kept in Google Sheets become custom and lookalike audiences without an export. Birch fits the team that already knows its targets and wants those decisions run as rules on every account it manages.