BidBison

BidBison is Amazon PPC automation software from agency eStore Factory, with goal-based bid strategies and a flat fee per store instead of a share of ad spend.

BidBison runs Amazon advertising toward the ACoS a seller names, changing bids, budgets and keywords around the clock instead of by hand. It is built and operated by eStore Factory, an Amazon agency that has managed Sponsored Ads for sellers and brands since 2014. The company launched BidBison on 30 September 2025 on its own site. It covers Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV in the US, UK, Australian and Canadian Amazon stores. The strategy engine is the centre of the product. Each strategy is a complete playbook for one stage of a product's life, such as Maintain ACoS, Scale winners or Clear stock, and it also moves budget toward campaigns with headroom under target. Sponsored Brands, Display and Video get dedicated playbooks of their own. When a preset does not fit, the Rule Book lets a team write its own bid, budget or search-term logic without code. Search term harvesting promotes converting shopper queries into exact and phrase keywords and flags wasteful ones as negatives. Day parting sets hourly bid multipliers across all seven days, while the dashboard reports spend, sales, ACoS and RoAS. The natural user is an Amazon seller or brand that runs its own Sponsored Ads and wants an expert's starting point rather than an empty rule builder. A solo seller can pick a goal and leave the engine to it, while an in-house PPC manager can layer Rule Book logic on top. Owners short on time have a second path, Done for You, where a dedicated eStore Factory PPC specialist runs the account inside the same platform. Both paths use the same strategy engine and the same live dashboard. The work it takes over is the routine of Amazon advertising. It holds a target ACoS as bids drift, moves promising search terms into exact-match campaigns and sets bids hour by hour across the week. Its alerts feed points to ads still running on products at zero inventory or on ASINs that have lost the Buy Box, so a seller can act before the budget is spent. BidBison connects to the seller's account through Seller Central authorization and the Amazon Ads API. It fits a brand that would rather state its ACoS goal once and let the strategy engine carry out the bid changes.