Adzooma

Adzooma is PPC management software for small advertisers and agencies, scoring Google, Microsoft and Meta ad accounts and flagging fixes, with a free plan.

Adzooma finds wasted spend and missed openings in paid ad accounts and turns them into fixes an advertiser can apply from one dashboard. ClickTech Solutions Ltd. trades under the Adzooma name and calls the platform its flagship brand. The first beta launched in 2017. The platform works on campaigns that already run in Google Ads, Microsoft Advertising and Meta Ads, rather than building new ones. Each connected ad account becomes a Profile, and Profiles group into Projects, often one per client. The Performance Report gives every account a score and a ranked list of problems such as disapproved ads, broken tracking or missing assets. Opportunities turn those findings into recommendations, from pausing non-converting keywords to enabling Search Partners, applied only after approval. Budget Tracking holds a monthly budget per account and raises pacing alerts on overspend or underspend. Automated PPC Alerts watch CPA, CPC, spend, click-through rate and conversions, while Shopping Ads Enhancer audits product feeds and splits products by performance. The natural users are small and mid-size businesses that run their own search and social ads, and in-house marketers who want a second check on spend. Freelance consultants and small agencies use it to keep several client accounts in view and report on them under their own logo. Subscriptions are flat rather than a share of ad spend: a free tier for a single user, then paid tiers that add seats, report frequency, alerts and branding. Every tier connects unlimited ad accounts, and larger teams can ask for enterprise terms. A typical week starts with the dashboard, where a falling account score points to the Profile that needs attention and the Opportunities waiting for sign-off. Alerts land in a Slack channel or an inbox, so a CPA spike or a campaign close to exhausting its budget is caught the same day. Agencies export the branded PDF report as the client's account summary. Approved changes flow back into Google Ads, Microsoft Advertising or Meta Ads, where the campaigns themselves are still built and launched.