Adtelligent

Adtelligent is a publisher ad tech stack that pairs an SSP with ad serving and Prebid header bidding, sold by quote to website, app and video owners.

Adtelligent lets publishers and app owners turn their ad space into revenue without stitching together tools from several vendors. Programmatic selling, header auctions and direct campaign serving run from consoles that share one help center and one sales team. The company behind it, Adtelligent Inc., traded as VertaMedia until it took its current name in January 2018. The Supply-Side Platform is the core, and its console also serves direct campaigns. There, ad operations staff create advertisers, build line items with flight periods and budgets, and set a Frequency Cap per unique user. Targeting reaches down to country, region, city and ZIP, and also covers devices, placements and key values. Tag-based campaigns take an advertiser's own tags, campaigns carry third-party tracking pixels, and the Action Tracker records conversions through postback URLs. The Header Bidding Platform runs Prebid auctions on a publisher's pages. Adtelligent suits website publishers and app owners who sell display, video or connected TV inventory and want demand, auctions and direct deals from one vendor. Ad operations teams that traffic direct-sold campaigns get line items, targeting and conversion tracking next to their programmatic demand. Publishers that already run Prebid can manage their header bidding in the Header Bidding Platform. The same company also offers a Demand-Side Platform, a Retail Media Platform, Dynamic Ad Insertion, a Video Player and a DOOH CMS as further lines. Staff slice delivery by advertiser, campaign and source in the report builder, then schedule a report so the file arrives by email. When a campaign needs a closer look, the Logs feature captures raw requests, responses, impressions and wins for download as a CSV file. The Log Sampling Tool shows a small sample of those records. Demand arrives through OpenRTB sources, and support for sellers.json and schain lets buyers trace who sells each impression. For a publisher's ad operations team, that makes one place to book direct deals, run auctions and see what its inventory earned.