Adalysis

Adalysis is PPC management software that audits and monitors Google Ads and Microsoft Ads accounts for agencies and in-house teams, priced by monthly ad spend.

Adalysis takes the routine checking out of paid search, so account managers no longer comb through Google Ads and Microsoft Ads accounts by hand. It runs audits and alerts in the background each day and points to the ads, keywords and budgets that need attention. Adalysis Ltd, an independent company registered in London, builds it with a fully remote team. PPC specialists Emmanuel Gad and Brad Geddes founded the company in 2013. The audits and alerts module runs prebuilt checks on account setup and grades each finding as Critical, Error or a Recommendation. The Rule engine adds custom alerts on any metric, and the Performance Analyzer traces the root cause of a performance change. Ad testing alerts on statistically significant results and can pause the losing ad automatically. Budget management tracks spend against monthly targets at account, campaign or budget group level, with forecasts and optional daily adjustments under Auto manage. Keyword and search term tools find duplicate keywords, keyword conflicts and wasted queries to add as negatives. Quality score history, weekly broken final URL checks and Performance Max placement exclusions complete the set. Adalysis is built for PPC agencies that manage many client accounts and for brand advertisers with in-house search teams. It suits specialists who want routine checks to run without them. A single plan carries every feature, and its price follows the most a customer spends on ads each month, not the number of seats. Every plan allows unlimited accounts and users. Billing runs monthly, every six months or annually, and new accounts start with a trial. Agencies use it to audit a new client's account during onboarding and to turn wasted search terms into negative keyword lists. Through the month, budget pacing keeps each client's spend on target. In-house teams use root cause analysis to see why conversions moved. Campaign building creates new campaigns with hundreds of ad groups and unique ads from variables in a file. Client reporting runs through prebuilt Looker Studio templates, and the Google Ads MCP server gives ChatGPT and Claude context from a connected account. It fits the PPC team that wants every Google Ads and Microsoft Ads account checked daily without opening each one.