Ad Badger

Ad Badger is Amazon PPC software for sellers, vendors and agencies that automates bids and negative keywords, sold at a flat monthly fee set by ad spend band.

Ad Badger finds the Amazon search terms that spend money without selling and acts on them every day, so advertisers stop paying for clicks that never convert. Ad Badger Inc., a Delaware corporation from Austin, Texas, makes it. The software works on Sponsored Products campaigns in the Amazon Advertising console, raising and lowering bids, adding negatives and promoting the terms that sell. The same company offers a managed service in which its own team runs the account on these tools. The core is Bids by Badger, an algorithm that updates bids daily from revenue per click to reach a target ACOS. Positive Keyword Nightly Hunt moves performing search terms into targeted keywords or ASINs. Negative Keyword Automation scans search term history, while Never-Negatives protects chosen keywords from those rules. Manual Pruning, nGram Root Word Analysis and the Non-Converting Spend Tracker go after the long tail of low-click waste. Track Profits and the Total ACOS Tracker set paid sales beside organic sales, returns, Amazon fees and COGS. Ad Badger is built for Amazon sellers and vendors who advertise through the console, KDP authors among them, and for agencies running several accounts. One login connects multiple seller accounts and marketplaces, with Owner, Admin, Manager and view-only Client roles. Supported marketplaces span North America, Europe, Brazil, Japan, Australia, India and others. The subscription is a flat fee chosen by monthly Amazon ad spend, never a share of that spend, billed monthly, every six months or yearly. Brands that would rather not run the account themselves buy the Managed service instead. Most of the work is pruning waste and growing what already converts. Bulk tools such as the KW & Target Bid Changer, Placement Organizer and Duplicate Hunter apply those decisions across every ad group at once. The Amazon Ads MCP connects Claude or ChatGPT to the account, so a manager can ask about PPC results in plain English instead of building a report. Agencies read every country or client in Cross-Marketplace Data and use Change History and Audit Trails to explain why a bid moved. Onboarding calls, text and email support and a weekly mastermind session help sellers who are new to Amazon PPC get the routine running.