Nosto and Optimizely are personalization platforms for online stores and the marketing teams that run them. One varies a store's content by each shopper's location and local weather. The other tests features behind flags and serves personalized content to any front end through an API. Nosto suits ecommerce merchants on Shopify or Magento, while Optimizely suits marketing and product teams running ongoing experiments.
by Nosto
Pricing: No published pricing. Quoted per merchant after a demo; qualified stores can run a structured proof of concept instead of self-service signup.
Nosto is an ecommerce personalization platform for Shopify and Magento stores: product recommendations, site search, category merchandising, priced by quote.
by Optimizely
Pricing: Every plan is individually packaged and quoted by Optimizely. No public prices, no self-serve tier and no trial published.
Optimizely is an A/B testing and personalization platform for marketing and product teams, sold as individually quoted packages with no public price list.
Personalization Software features side-by-side
No published pricing. Quoted per merchant after a demo; qualified stores can run a structured proof of concept instead of self-service signup.
Every plan is individually packaged and quoted by Optimizely. No public prices, no self-serve tier and no trial published.
Choose Nosto if you run a Shopify or Magento store and want social proof messages on product pages and upsell offers after checkout. Choose Optimizely if you want to test page changes and serve personalized content to any front end. Nosto is sold by quote only, so a buyer talks to sales first.
Nosto fits a merchandiser at a large online store. It varies content by a visitor's location or the local weather. It also tests a personalized experience against a control group and reports the lift. Personalized offers appear on the order confirmation page after checkout. Some users find that cost climbs with use, including a fee on sales the platform touches.
Teams that ship by testing first are the people Optimizely serves. It serves personalized pages over an API to whatever front end or app a team builds. A visual editor changes a personalization on the live page without code. Optimizely is meant for teams that test all the time, not for one-off experiments.
Nosto's users praise a single product that handles recommendations, tests and abandoned cart at a fair cost. Complaints are that onboarding and integration run slowly with unclear guidance, and that the PrestaShop connector slows the store. Optimizely's reviewers like that support fixes simple problems fast, by phone or email. They find support slow after contract signing, with staff turnover and long email waits.
Nosto describes an apparel and accessories retailer from Germany that personalizes recommendations, emails and onsite content. The retailer's engaged shoppers buy more often and leave more value per visit than the ones who ignore the personalization. Optimizely tells of an oral care company selling direct to consumers that gives marketing, creative and product staff without engineering skills a way to run and check their own tests. A refill test variant showed a significantly higher conversion rate and more units per transaction.
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