Later Influence and Modash are influencer marketing platforms for brands that find, manage and pay creators. Later Influence is built for enterprise programs run at scale, while Modash is built for Shopify brands and agencies. Large brands that report creator spend as earned media fit Later Influence. Shopify stores running gifting or affiliate programs fit Modash.
Pricing: No public price. Sold as an enterprise sales contract; global payouts, a private label domain and SSO are priced on request as add-ons.
Later Influence, formerly Mavrck, is Later's enterprise influencer marketing platform for creator discovery, campaigns, gifting, payouts and reporting.
by Modash
Pricing: Essentials from $299/mo ($199/mo billed annually); Performance from $599/mo ($499/mo annually); Enterprise from $14,700/yr, custom. A developer API is sold separately from $10,000/yr.
Modash is an influencer discovery, outreach, gifting, affiliate and payout platform for brands and agencies, built around Shopify integrations.
Influencer Marketing Platforms features side-by-side
No public price. Sold as an enterprise sales contract; global payouts, a private label domain and SSO are priced on request as add-ons.
Essentials from $299/mo ($199/mo billed annually); Performance from $599/mo ($499/mo annually); Enterprise from $14,700/yr, custom. A developer API is sold separately from $10,000/yr.
Choose Later Influence if you run enterprise creator programs and need drafts approved before posts go live. Choose Modash if you run a Shopify store and want sponsored creator posts checked for the required disclosure. Modash is bought on paid plans billed by the month or by the year.
A brand that wants every creator post checked first will notice that Later Influence sends briefs and approves drafts before publishing. It also runs paid ads through a creator's own handle, with the creator's permission. It is aimed at large enterprise brands running programs at scale. Some users find its creator database thin in certain regions, genders and industries.
Modash checks that sponsored posts carry the required disclosure, and it stores briefs and creator agreements as PDF files. It is built around Shopify brands running gifting or affiliate programs, and it suits teams with a long list of creators to manage. A brand without a Shopify store cannot use gifting, discount code attribution or affiliate tracking, though discovery and most outreach tools still work.
Later Influence's users praise how easy it is to learn and a customer success contact who acts like a partner. They also like running a whole campaign in one place. Some find messaging, page loading and content upload clunky, and some want deeper reporting. Modash's reviewers like its detailed search filters, accurate audience data and a friendly, responsive support team. Others find the price high for the features and the outreach tools limited.
Later Influence describes a food and beverage maker with several brands that moved from disconnected spreadsheets to one platform. The maker finds influencers, runs launch and awareness campaigns and starts its first ambassador program, and the vendor reports more impressions, hours saved and content savings. Modash tells of a cybersecurity software company that looks for YouTube creators for product integration campaigns. The company reports that searching profiles and gathering lists now takes less of its day.
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