Instapage and Landingi are landing page builders for marketers and agencies running campaign pages. Instapage is built for paid media teams that send ad traffic to many pages and want it routed well. Landingi is built for marketers who run sales pages that take payment and campaign pages in several languages. Ad-heavy teams and agencies fit Instapage, while startups, freelancers and marketing teams fit Landingi.
Pricing: Create $79/mo billed annually ($99 monthly) for 15,000 visitors; Optimize $159/mo annually ($199 monthly) for 30,000 visitors, $239 at 50,000; Convert on request.
Instapage is a landing page builder for ad campaigns, with server-side A/B testing, dynamic text replacement and AdMap, for paid media teams and agencies.
by Landingi
Pricing: Build $24/mo billed annually ($29/mo monthly); Optimize $119/mo ($149/mo monthly); Scale $229/mo ($299/mo monthly); Enterprise from $1,199/mo ($1,499/mo monthly). 14-day free trial on every plan.
Landingi is a landing page and popup builder with AI page generation, split testing and agency sub-accounts, for marketers and agencies running campaign pages.
Landing Page Builders features side-by-side
Create $79/mo billed annually ($99 monthly) for 15,000 visitors; Optimize $159/mo annually ($199 monthly) for 30,000 visitors, $239 at 50,000; Convert on request.
Build $24/mo billed annually ($29/mo monthly); Optimize $119/mo ($149/mo monthly); Scale $229/mo ($299/mo monthly); Enterprise from $1,199/mo ($1,499/mo monthly). 14-day free trial on every plan.
Choose Instapage if you run paid ad campaigns and want traffic sent to the best page variant. Choose Landingi if you want to sell a product right on the page or put a deadline on an offer. Instapage is billed monthly on paid plans, with higher plans quoted by sales, while Landingi is billed monthly or as a one-time purchase.
Paid media teams and agencies are the buyers Instapage is made for. It routes each visitor from an ad to the page variant most likely to convert for that person, without anyone moving the traffic by hand. Its multi-step forms split a long lead form across several steps and can ask conditional questions based on earlier answers. The limit is the trial, which asks for a payment card before anyone can try the builder.
Marketers who need a page that takes money or builds urgency are the buyers Landingi is made for. It sells a product right on the page through a payment processor, and each payment goes on to that processor. Countdown timers add a deadline to an offer, either on a fixed date or as an evergreen timer. The limit is the extras, because added custom domains and AI generation credits are bought on top of the plan.
Instapage's users praise the easy visual builder, which needs no developer, and the responsive chat support. They complain that the price is high and keeps rising, that billing is unclear and cancelling is hard, and that the mobile version is hard to edit. Landingi's reviewers like the easy editor, the large template library and the good value against pricier builders. They find the mobile layout limited and the analytics basic.
Instapage describes a transportation technology company that converts ordinary bicycles into electric ones and wanted better lead conversion from ad traffic. The company tested its pages alongside its WordPress site, and its conversion rate rose sharply. Landingi tells of a software startup that helps digital creators sell ebooks and webinars. With no developer, the startup built pages to validate ideas before building them into its product, and reached a high average conversion rate across its campaigns.
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