Press Release Distribution Services

EIN Presswire vs openPR

EIN Presswire and openPR are ways to publish press releases online for businesses, agencies and groups that want their news picked up. EIN Presswire is built to place releases on major news outlets. openPR is a portal run by a German publisher, built for news in German and English. Organisations issuing a few announcements a year suit EIN Presswire, while small companies in German speaking markets suit openPR.

EIN Presswire
EIN Presswire

by EIN Presswire

No reviews yet

Pricing: One-time packages, no subscription: Basic $149 for 1 release, Pro+ $499 for 5, Corporate $999 for 15. Credits expire 365 days after purchase. No free tier.

EIN Presswire is pay-per-release press release distribution to AP News, Google News, the USA TODAY Network and Nexstar sites, sold in one-time packages.

12 /16 features Full profile
openPR
openPR

by Einbock

No reviews yet

Pricing: Free submission of 1 release per 30 days on openPR.com; credit packs 49 to 399 euros plus VAT; German tariffs 47 and 97 euros a month

openPR is a press release distribution portal run by German publisher Einbock, with editorial review, Google News delivery and free submission.

10 /16 features Full profile

Feature Comparison

Press Release Distribution Services features side-by-side

EIN Presswire
EIN Presswire 12/16 features
Syndication to news sites and aggregators
Yes
Guaranteed placement on named outlets
Yes
Distribution to journalist lists
No
Industry-targeted distribution
Yes
Geographic targeting by country or state
Yes
Regulatory disclosure distribution
No
Embedded images and video
Yes
Scheduled and embargoed release
Yes
Editorial review before release
Yes
Pickup and readership reports
Yes
Hyperlinks in release body
Yes
Release translation
No
Pay-per-release pricing
Yes
Permanent hosted release page
Yes
Release submission API
No
Release sharing to social channels
Yes
No reviews yet
openPR
openPR 10/16 features
Syndication to news sites and aggregators
Yes
Guaranteed placement on named outlets
No
Distribution to journalist lists
Yes
Industry-targeted distribution
Yes
Geographic targeting by country or state
No
Regulatory disclosure distribution
No
Embedded images and video
Yes
Scheduled and embargoed release
No
Editorial review before release
Yes
Pickup and readership reports
Yes
Hyperlinks in release body
Yes
Release translation
Yes
Pay-per-release pricing
Yes
Permanent hosted release page
Yes
Release submission API
No
Release sharing to social channels
No
No reviews yet

Pricing

EIN Presswire

One-time packages, no subscription: Basic $149 for 1 release, Pro+ $499 for 5, Corporate $999 for 15. Credits expire 365 days after purchase. No free tier.

openPR

Free submission of 1 release per 30 days on openPR.com; credit packs 49 to 399 euros plus VAT; German tariffs 47 and 97 euros a month

Which Should You Choose?

Choose EIN Presswire if you want a release timed for a set date and aimed at a country or state. Choose openPR if you want a release emailed to trade journalists in German speaking markets. EIN Presswire is bought as one-time packages, while openPR starts with a free plan and then offers monthly or one-time paid plans.

Teams whose news must reach well known outlets turn to EIN Presswire, which sends every release to AP News and Bloomberg Terminals. It aims a release at a country or a US state, and it can hold one until a set time. Every package reaches the same network, including Nexstar television and radio station sites. The service has one limit of its own: releases can be rejected or flagged as non-compliant, sometimes with no clear reason.

A company that wants its news in both German and English can use openPR, which runs a portal in each language under one account. The service also emails releases to trade journalists sorted by beat. The portal is built mainly for German speaking markets, and extra reach is bought on top of a basic submission.

Among EIN Presswire's users, praise goes to phone and email support for newcomers, affordable packages next to big newswires, and reports on where a release ran. Complaints cover releases rejected without a clear reason, expired credits and denied refunds. openPR's reviewers like the simple process, the friendly support and the international audience it gives a release. They also appreciate that publishing costs nothing and the price is fair.

One EIN Presswire customer, a software firm, issues weekly releases to win SEO links and referral traffic. Its releases gain links to the company's web pages and get picked up as articles by major national news and tech outlets. A marketing team that wants a product launch announcement in German and English needs both languages handled in one place. openPR fits because it translates a release for the other language.

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