Marketing Analytics Tools

Amplitude vs Funnel

Compare Amplitude and Funnel side-by-side. See feature differences and pricing in the Marketing Analytics Tools category.

Amplitude

by Amplitude

No reviews yet

Pricing: Free for 2 million events a month with unlimited seats; Plus starts at $0 and scales with event volume; Growth and Enterprise quoted by sales.

Amplitude is a product and marketing analytics platform with a customer data pipeline, session replay and experiments, and unlimited seats on every plan.

14 /20 features Full profile

Funnel

by Funnel

No reviews yet

Pricing: Quote only: every tier reads Request quote. The Advanced Measurement estimator shows 2,250 US dollars a month, billed annually, at 500K to 1M of ad spend.

Funnel is marketing analytics software that unifies ad, analytics and CRM data for BI tools and data warehouses. Every tier is priced on request.

12 /20 features Full profile

Feature Comparison

Marketing Analytics Tools features side-by-side

Feature	Amplitude 14/20 features	Funnel 12/20 features
Prebuilt marketing data connectors Native connectors to ad platforms, analytics, CRM and social APIs without custom code.	Yes	Yes
Spreadsheet destinations Pushes data into Google Sheets and Excel on a schedule.	No	Yes
Looker Studio connector A live data source for Google Looker Studio reports.	No	Yes
Power BI and Tableau destinations Feeds Power BI and Tableau directly rather than through a CSV.	No	Yes
Marketing data to BigQuery and Snowflake Loads marketing data into a warehouse on a schedule.	Yes	Yes
Hourly automatic refresh Refreshes connected data at least hourly without a manual run.	Yes	No
Cross-source metric blending Combines fields from several sources into one table, such as ad spend beside store revenue.	No	Yes
Data transformation rules Maps campaign names, channels and fields into a common schema.	Yes	Yes
Currency conversion Converts spend and revenue into one reporting currency.	Yes	Yes
Dashboard templates Ready-made marketing dashboards for common channels and goals.	Yes	Yes
White-label client reports Branded reports and client portals for agencies.	No	Yes
Scheduled report emails PDF or link reports emailed on a schedule.	Yes	No
KPI alerts Notifies when a metric crosses a threshold.	Yes	No
Custom calculated metrics Formulas across fields and sources, such as blended cost per lead.	Yes	Yes
Historical data backfill Pulls past periods when a source is first connected.	Yes	No
Data API Programmatic access to the blended data for your own tools.	Yes	No
Natural-language queries Ask a question in plain English and get a chart or a table back.	Yes	No
Client workspaces Separate workspaces per client or brand with their own sources and users.	Yes	No
Anomaly detection Flags unusual drops or spikes in a metric automatically.	Yes	No
Budget pacing Tracks spend against monthly budgets and forecasts the month end.	No	Yes
Overall Rating	No reviews yet	No reviews yet

Amplitude 14/20 features

Prebuilt marketing data connectors: Yes
Spreadsheet destinations: No
Looker Studio connector: No
Power BI and Tableau destinations: No
Marketing data to BigQuery and Snowflake: Yes
Hourly automatic refresh: Yes
Cross-source metric blending: No
Data transformation rules: Yes
Currency conversion: Yes
Dashboard templates: Yes
White-label client reports: No
Scheduled report emails: Yes
KPI alerts: Yes
Custom calculated metrics: Yes
Historical data backfill: Yes
Data API: Yes
Natural-language queries: Yes
Client workspaces: Yes
Anomaly detection: Yes
Budget pacing: No

No reviews yet

Funnel 12/20 features

Prebuilt marketing data connectors: Yes
Spreadsheet destinations: Yes
Looker Studio connector: Yes
Power BI and Tableau destinations: Yes
Marketing data to BigQuery and Snowflake: Yes
Hourly automatic refresh: No
Cross-source metric blending: Yes
Data transformation rules: Yes
Currency conversion: Yes
Dashboard templates: Yes
White-label client reports: Yes
Scheduled report emails: No
KPI alerts: No
Custom calculated metrics: Yes
Historical data backfill: No
Data API: No
Natural-language queries: No
Client workspaces: No
Anomaly detection: No
Budget pacing: Yes

No reviews yet

Pricing

Amplitude

Free for 2 million events a month with unlimited seats; Plus starts at $0 and scales with event volume; Growth and Enterprise quoted by sales.

See all plans

Funnel

Quote only: every tier reads Request quote. The Advanced Measurement estimator shows 2,250 US dollars a month, billed annually, at 500K to 1M of ad spend.

See all plans

Explore Each Product

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Funnel Read reviews, features & pricing

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