Knowledge Base Software

Guru vs HubSpot Service Hub

Compare Guru and HubSpot Service Hub side-by-side. See feature differences and pricing in the Knowledge Base Software category.

Most Features

Guru

by Guru Technologies

No reviews yet

Pricing: No public price list: Guru scopes every package with its sales team, checked September 2026. Guru for Good offers a reduced cost to eligible 501(c)(3) nonprofits.

Guru is an AI knowledge management and wiki platform for enterprise teams, sold as a scoped package rather than at a published per-seat price.

11 /18 features Full profile

HubSpot Service Hub

by HubSpot

No reviews yet

Pricing: Free tier for up to 2 users; Starter $7 a seat a month billed annually or $10 monthly; Professional $90 or $100 plus $1,500 onboarding; Enterprise $150 plus $3,500 onboarding; checked September 2026

HubSpot Service Hub is customer service software: help desk, knowledge base and customer success workspace on HubSpot's Smart CRM, for teams already on HubSpot.

8 /18 features Full profile

Feature Comparison

Knowledge Base Software features side-by-side

Feature	Guru 11/18 features	HubSpot Service Hub 8/18 features
WYSIWYG and Markdown editor Rich text editor with a Markdown mode, tables, code blocks and embedded media.	Yes	No
Article version history with rollback Every published revision stored and restorable, with a diff between versions.	No	No
Review and approval workflow Draft, review and publish states with assigned reviewers before an article goes live.	Yes	Yes
Private knowledge base with reader groups Restrict the whole base or sections to logged-in readers, teams or customer groups.	Yes	Yes
Full-text search with suggestions Search across titles and bodies with typo tolerance and as-you-type suggestions.	Yes	No
Article translation workflow Manage language versions per article with flags when a translation falls out of date.	No	No
Reusable snippets and variables Content blocks and variables reused across articles and updated in one place.	No	No
Article templates Pre-built layouts for how-tos, FAQs and release notes that authors start from.	Yes	No
Category and tag organisation Nested categories, tags and drag-and-drop ordering for the article tree.	Yes	Yes
SEO settings for public articles Custom slugs, meta titles, descriptions and a sitemap for the public knowledge base.	No	Yes
Article helpfulness voting Readers rate or comment on articles, with reports of the lowest rated.	No	Yes
Search and article analytics Reports on article views, top searches, failed searches and reader activity.	Yes	Yes
Custom domain and theming Serve the base on your own domain with custom CSS, logo and navigation.	No	Yes
Content review reminders Scheduled reminders or expiry dates that flag articles due for a review.	Yes	No
Import and export of articles Bulk import from Word, HTML or other tools and export to PDF or HTML.	No	No
Knowledge base API REST endpoints to create, read and update articles from other systems.	Yes	No
AI writing assistant for articles Generative help for drafting, summarising or rewriting article text in the editor.	Yes	Yes
Real-time collaborative editing Several authors edit one article at once with comments and mentions.	Yes	No
Overall Rating	No reviews yet	No reviews yet

Guru 11/18 features

WYSIWYG and Markdown editor: Yes
Article version history with rollback: No
Review and approval workflow: Yes
Private knowledge base with reader groups: Yes
Full-text search with suggestions: Yes
Article translation workflow: No
Reusable snippets and variables: No
Article templates: Yes
Category and tag organisation: Yes
SEO settings for public articles: No
Article helpfulness voting: No
Search and article analytics: Yes
Custom domain and theming: No
Content review reminders: Yes
Import and export of articles: No
Knowledge base API: Yes
AI writing assistant for articles: Yes
Real-time collaborative editing: Yes

No reviews yet

HubSpot Service Hub 8/18 features

WYSIWYG and Markdown editor: No
Article version history with rollback: No
Review and approval workflow: Yes
Private knowledge base with reader groups: Yes
Full-text search with suggestions: No
Article translation workflow: No
Reusable snippets and variables: No
Article templates: No
Category and tag organisation: Yes
SEO settings for public articles: Yes
Article helpfulness voting: Yes
Search and article analytics: Yes
Custom domain and theming: Yes
Content review reminders: No
Import and export of articles: No
Knowledge base API: No
AI writing assistant for articles: Yes
Real-time collaborative editing: No

No reviews yet

Pricing

Guru

No public price list: Guru scopes every package with its sales team, checked September 2026. Guru for Good offers a reduced cost to eligible 501(c)(3) nonprofits.

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HubSpot Service Hub

Free tier for up to 2 users; Starter $7 a seat a month billed annually or $10 monthly; Professional $90 or $100 plus $1,500 onboarding; Enterprise $150 plus $3,500 onboarding; checked September 2026

View plans

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