How-To Guides

4 articles in this category

Do I need a CRM? Spreadsheet vs CRM comparison for growing businesses.

Do I need a CRM? The signs, and when a spreadsheet is enough

Do I need a CRM for my small business? A ten-minute test, the signs a shared spreadsheet has stopped working, and the problems a CRM will not fix.

#crm #small-business #spreadsheets

OpenRated Team

Sep 28, 2026

13 min

How-To Guides

Email vs SMS marketing: which message goes on which channel

Email vs SMS marketing, answered without a vendor's thumb on the scale: which message goes on which channel, what each costs, and the consent rules for both.

#email-marketing #sms-marketing #text-message-marketing

OpenRated Team

Sep 26, 2026

13 min

How-To Guides

Best time to send marketing emails, and how to test yours

Best time to send marketing emails? Studies disagree, so test your own list: one variable, clicks not opens, a random split, and the list size the test needs.

#email-marketing #send-time #ab-testing

OpenRated Team

Sep 24, 2026

12 min

How-To Guides

Why are my emails going to spam, and how do I fix it?

Why are my emails going to spam? Four checks in the order that finds the fault fastest, and the sender rules Gmail, Outlook and Yahoo now apply.

#email-deliverability #spam-folder #spf-dkim-dmarc

OpenRated Team

Sep 24, 2026

14 min