Trustpilot

Trustpilot Business helps companies collect customer reviews, reply from one inbox, display them with TrustBox widgets and earn Google Seller Ratings stars.

Trustpilot is the review collection and reputation management platform sold as Trustpilot Business, for companies that want to request reviews from customers, reply to them from one inbox and display them on their own site. It is made by Trustpilot Group plc, the Copenhagen company listed on the London Stock Exchange that also runs the consumer trustpilot.com review site. Review request campaigns go out by email on every plan, automatically after a purchase through CRM and ecommerce integrations such as Shopify, BigCommerce and Adobe Commerce, or sent manually, with review requests by SMS, WhatsApp and QR code through the API Module add-on. Reviews collected on Trustpilot count toward Google Seller Ratings and Google Shopping star ratings, TrustBox review widgets carry review schema markup so star ratings show in search results, and product review syndication reaches Google Shopping and Bing. A shared inbox replies to reviews, with AI-drafted review replies on the Enterprise tier, and flagging sends a suspected fake review for removal. Review sentiment and theme insights, competitor review benchmarking and location-level reputation reporting arrive from the Plus tier, photo and video review collection and a product Q and A widget enrich the content, and social sharing posts the best reviews. An invitation optimizer, custom dashboards and single sign-on sit on Enterprise, and the Product Reviews module, Location Reviews and a Salesforce integration are add-ons. Trustpilot Business suits ecommerce sellers chasing Google Seller Ratings stars, multi-location retail, insurance and financial services brands, businesses able to commit to an annual contract, enterprises that want AI-drafted replies, custom dashboards and single sign-on, and teams already on Shopify, Salesforce or HubSpot. It is sold on a permanent Free plan with a monthly invitation allowance and on the Starter, Plus and Premium tiers, each priced per domain and billed annually, with Plus on a trial, Premium through a demo, Enterprise quoted and the add-ons priced on request. The plan cards list every tier. In daily use Trustpilot Business collects and displays customer reviews on a website, wins Google Seller Ratings stars in search and ads, answers reviews from one inbox, benchmarks ratings against named competitors, reports reputation by location for a multi-location brand and syndicates product reviews to Google Shopping and Bing. It manages the reviews collected on its own platform, so it sits beside a store platform, a CRM and a company's Google Business Profile rather than replacing them.