Social Media Management Tools

Metricool vs Sprout Social

Compare Metricool and Sprout Social side-by-side. See feature differences and pricing in the Social Media Management Tools category.

Metricool

by team.blue

0.0 (0)

Pricing: Free for 1 brand; Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands)

Metricool is social media scheduling, analytics and ad reporting priced by brand count, with a permanent free plan for a single account.

16 /20 features Full profile

Most Features

Sprout Social

by Sprout Social

0.0 (0)

Pricing: Per seat: Essentials $79/mo, Standard $199, Professional $299, Advanced $399 billed yearly ($99/$249/$399/$499 monthly); Enterprise custom; 30-day trial

Sprout Social is per-seat social media management with a shared inbox, publishing calendar, analytics and competitor reports for teams.

18 /20 features Full profile

Feature Comparison

Social Media Management Tools features side-by-side

Feature	Metricool 16/20 features	Sprout Social 18/20 features
Scheduling queue Posts queued into preset time slots per channel and published automatically.	Yes	Yes
Social content calendar A visual calendar of scheduled and published posts across networks.	Yes	Yes
Best time to post recommendations Suggests posting times from your own audience's engagement.	Yes	Yes
Unified social inbox DMs, comments and mentions from every connected network in one inbox.	Yes	Yes
Automated comment moderation Hides, flags or assigns comments by keyword and rule.	No	Yes
Saved replies and AI reply suggestions Canned responses and AI-drafted replies in the inbox.	No	Yes
Post approval workflows Drafts routed to an approver, or to a client, before they publish.	Yes	Yes
Cross-network performance reports Reach, engagement and follower growth compared across networks, exportable and branded.	Yes	Yes
Competitor benchmarking Tracks competitors' posting and engagement beside your own.	Yes	Yes
Link in bio page A hosted link page for Instagram and TikTok bios.	Yes	Yes
First comment scheduling Schedules the first comment, such as hashtags, with the post.	Yes	No
Bulk upload scheduling Schedules many posts at once from a CSV.	Yes	Yes
Evergreen post recycling Re-queues evergreen posts automatically.	Yes	No
AI post writer Drafts and rewrites posts and captions in the composer.	Yes	Yes
Shared media library A shared library of images and video with tags, connected to Canva or cloud drives.	Yes	Yes
Instagram grid preview and product tagging Previews the Instagram grid and tags shop products on posts.	Yes	Yes
Ad comment monitoring Monitors and replies to comments on paid posts, not only organic ones.	No	Yes
Paid post boosting Boosts a post with ad spend from inside the tool.	Yes	Yes
Employee advocacy Lets employees share approved content from their own accounts.	No	Yes
TikTok and YouTube publishing Publishes video natively to TikTok and YouTube, not only to the text networks.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Metricool 16/20 features

Scheduling queue: Yes
Social content calendar: Yes
Best time to post recommendations: Yes
Unified social inbox: Yes
Automated comment moderation: No
Saved replies and AI reply suggestions: No
Post approval workflows: Yes
Cross-network performance reports: Yes
Competitor benchmarking: Yes
Link in bio page: Yes
First comment scheduling: Yes
Bulk upload scheduling: Yes
Evergreen post recycling: Yes
AI post writer: Yes
Shared media library: Yes
Instagram grid preview and product tagging: Yes
Ad comment monitoring: No
Paid post boosting: Yes
Employee advocacy: No
TikTok and YouTube publishing: Yes

0.0

(0)

Sprout Social 18/20 features

Scheduling queue: Yes
Social content calendar: Yes
Best time to post recommendations: Yes
Unified social inbox: Yes
Automated comment moderation: Yes
Saved replies and AI reply suggestions: Yes
Post approval workflows: Yes
Cross-network performance reports: Yes
Competitor benchmarking: Yes
Link in bio page: Yes
First comment scheduling: No
Bulk upload scheduling: Yes
Evergreen post recycling: No
AI post writer: Yes
Shared media library: Yes
Instagram grid preview and product tagging: Yes
Ad comment monitoring: Yes
Paid post boosting: Yes
Employee advocacy: Yes
TikTok and YouTube publishing: Yes

0.0

(0)

Pricing

Metricool

Free for 1 brand; Starter from $20/mo (5 brands); Advanced from $53/mo (15 brands)

View plans

Sprout Social

Per seat: Essentials $79/mo, Standard $199, Professional $299, Advanced $399 billed yearly ($99/$249/$399/$499 monthly); Enterprise custom; 30-day trial

View plans

Explore Each Product

Metricool Read reviews, features & pricing

Sprout Social Read reviews, features & pricing

Looking for more options?

Browse all Social Media Management Tools software