Pushwoosh

Pushwoosh is a push notification and customer journey platform for mobile and web teams, billed by monthly active users across every channel.

Pushwoosh is a push notification and customer journey platform built for mobile app and web teams. One account covers mobile and web push, in-app messaging, email, SMS and messenger channels, with a drag-and-drop journey builder that spans all of them, and it is billed by usage rather than by seat. It is made by Pushwoosh, a privately held company in Fairfax, Virginia, that has operated since 2014. Browser web push and mobile SDKs for iOS and Android are the base, with in-app messaging, rich media notifications, custom opt-in prompts and iOS Live Activities alongside. Push audience segments, event-triggered notifications, push drip sequences, time zone based delivery and geo-targeting decide who is reached and when, cart and browse abandonment alerts and RSS auto-push cover the common triggers, and notification conversion tracking measures the result. Built-in email and SMS channels and messengers including WhatsApp, Kakao Talk, Telegram and LINE extend the reach, a push API and multiple sites and apps under one account serve larger teams, and a Shopify app connects a store. The cross-channel journey canvas carries conditional branching, wait steps, experiment paths and control groups with uplift reporting, frequency capping across channels, webhook API steps that call external systems mid-journey, a Multi-Armed Bandit element that optimises across push variants, and journey templates for onboarding, cart recovery and win-back. Pushwoosh suits mobile app teams in gaming, fintech, e-commerce, media and subscription apps, marketers who want a no-code visual journey builder across channels, and teams that want to pay only for the channels they actually use. It is sold pay-as-you-go by monthly active users, free with the full feature set below a small audience, then on the Omnichannel, Push only and Email only variants, which share the same toolset and differ only in which channels are billed, with a Custom plan above a spend level and WhatsApp and SMS delivery billed separately by the carriers. The plan cards list every tier. In daily use Pushwoosh runs onboarding and activation, transactional alerts, re-engagement and win-back, cart and browse abandonment, price-drop and back-in-stock recovery, geo-triggered offers, breaking news and RSS auto-push, and lifecycle and loyalty messaging including wallet passes. It calls external systems through webhook steps and reads store events from Shopify, so it sits beside the app's backend and the store rather than replacing them.