Crazy Egg

Crazy Egg is a website behavior tool for small marketing teams: heatmaps, session recordings, funnels and surveys, with a visual A/B tester on the higher plans.

Crazy Egg is a website behavior tool that drops one JavaScript snippet on a site and turns the traffic into pictures: where visitors click, how far they scroll, where they hesitate and where they leave. It is built for people who want to see a page's behavior in an afternoon rather than model it. It is made by Crazy Egg, Inc., a Redwood City, California, company that has sold heatmaps since 2006. Click and scroll heatmaps, confetti and overlay reports and a list report counting clicks per HTML element show what a page gets. Session recordings are tagged for rage clicks and dead clicks, JavaScript error tracking catches what broke, and AI analysis reads the recordings and heatmaps and writes a plain-language summary of what went wrong. Conversion funnels find the step that loses people, a web analytics dashboard and a live activity feed show the traffic, and popup surveys with branching logic ask visitors why. The A/B tester runs a visual page editor with HTML, CSS and JavaScript variant edits, split URL testing, multi-armed bandit traffic allocation, CTA testing and conversion goal tracking with a goal value. A Google Analytics 4 integration, a Google Tag Manager install, segment filters by source, device and UTM, automatic masking of input fields, Zapier and Slack notifications, SAML single sign-on and unlimited team members and domains complete the tool, with install guides written for WordPress, Shopify, Wix, Squarespace and Google Tag Manager. Crazy Egg suits small businesses on a fixed monthly budget, growth marketers who want pictures rather than a GA4 build, agencies reporting on several client sites, ecommerce teams chasing checkout drop-off, UX and web designers reviewing landing pages, and teams testing one page at a time. It is sold on flat monthly tiers, Starter, Plus, Pro and Enterprise, billed annually and sized by tracked pageviews, heatmap reports and recordings a month, with a free tier and a trial. The plan cards list every tier. In daily use Crazy Egg shows where visitors stop scrolling a landing page, finds the checkout step that loses the most people, runs a headline or button test without a developer, catches the JavaScript error that breaks a form, collects on-page survey feedback and shows a client what happened on their site last month. It sits beside Google Analytics, a CMS or store platform and a dedicated experimentation platform rather than replacing them.