Email Marketing Software

Drip vs Kit

Compare Drip and Kit side-by-side. See feature differences and pricing in the Email Marketing Software category.

0.0 (0)

Pricing: $39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000 (Sept 2026); SMS add-on from $39/mo; 14-day free trial

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

12 /16 features Full profile

Most Features

Kit

by Kit

0.0 (0)

Pricing: Free up to 10,000 subscribers; Creator $33/mo and Pro $66/mo billed yearly at 1,000 subscribers ($39 and $79 monthly), rising to $116 and $158 at 10,000.

Kit, formerly ConvertKit, is email marketing for creators: broadcasts, automations, forms, landing pages, paid newsletters and a creator referral network.

15 /16 features Full profile

Feature Comparison

Email Marketing Software features side-by-side

Feature	Drip 12/16 features	Kit 15/16 features
Drag-and-drop email editor A visual block editor for building emails without writing HTML.	Yes	Yes
Custom HTML templates Import or hand-code a full HTML email template instead of using the block editor.	Yes	Yes
Dynamic content blocks Show or hide parts of one email per recipient from profile data.	Yes	Yes
Automated email sequences Multi-step email series triggered by a signup, a date or a contact's behavior.	Yes	Yes
Signup forms and popups Embedded forms plus modal or floating popups the tool hosts itself.	Yes	Yes
RSS-triggered campaigns A campaign that sends automatically when a blog or feed publishes a new item.	Yes	Yes
Dedicated sending IP A dedicated IP address is available for qualifying senders, not only shared pools.	No	Yes
Unlimited email sends No monthly send cap on the paid plans; pricing is by contacts only.	Yes	Yes
Paid newsletter subscriptions Charge readers for a paid newsletter tier from inside the tool.	No	Yes
Email template library A library of ready-made, mobile-responsive email templates to start from.	Yes	Yes
Inbox preview and spam testing Render previews across email clients and check for spam triggers before sending.	No	No
Preference center A hosted page where subscribers change what they receive instead of unsubscribing.	Yes	Yes
Double opt-in Confirmation email before a new subscriber is added to a list.	Yes	Yes
AI email writing Generative AI that drafts subject lines or email copy inside the editor.	No	Yes
Custom sending domain Send from your own authenticated domain with DKIM and SPF, not a shared one.	Yes	Yes
Multiple user accounts More than one login on the account, included or as paid seats.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Drip 12/16 features

Drag-and-drop email editor: Yes
Custom HTML templates: Yes
Dynamic content blocks: Yes
Automated email sequences: Yes
Signup forms and popups: Yes
RSS-triggered campaigns: Yes
Dedicated sending IP: No
Unlimited email sends: Yes
Paid newsletter subscriptions: No
Email template library: Yes
Inbox preview and spam testing: No
Preference center: Yes
Double opt-in: Yes
AI email writing: No
Custom sending domain: Yes
Multiple user accounts: Yes

0.0

(0)

Kit 15/16 features

Drag-and-drop email editor: Yes
Custom HTML templates: Yes
Dynamic content blocks: Yes
Automated email sequences: Yes
Signup forms and popups: Yes
RSS-triggered campaigns: Yes
Dedicated sending IP: Yes
Unlimited email sends: Yes
Paid newsletter subscriptions: Yes
Email template library: Yes
Inbox preview and spam testing: No
Preference center: Yes
Double opt-in: Yes
AI email writing: Yes
Custom sending domain: Yes
Multiple user accounts: Yes

0.0

(0)

Pricing

Drip

$39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000 (Sept 2026); SMS add-on from $39/mo; 14-day free trial

View plans

Kit

Free up to 10,000 subscribers; Creator $33/mo and Pro $66/mo billed yearly at 1,000 subscribers ($39 and $79 monthly), rising to $116 and $158 at 10,000.

View plans

Explore Each Product

Drip Read reviews, features & pricing

Kit Read reviews, features & pricing

Looking for more options?

Browse all Email Marketing Software software