Kit

Kit, formerly ConvertKit, is email marketing for creators: broadcasts, automations, forms, landing pages, paid newsletters and a creator referral network.

Kit is the email marketing platform that used to be ConvertKit, built for people who sell their own audience rather than a catalogue: newsletter writers, course creators, podcasters, YouTubers, authors and coaches. It puts the list, the automations and the checkout in one place. It is made by Kit, a Boise, Idaho company that has sold email to creators since 2013 and took its new name in 2024. The broadcast email editor sends the newsletter, with Liquid conditional content, A/B tested subject lines and an AI subject line generator. Tags and segments organise the list, and the visual automations builder runs email sequences from signup, purchase or link click. Opt-in forms come as a modal, a sticky bar, a slide-in or an inline form, landing pages host them, and RSS campaigns and polls and surveys sit alongside. The commerce layer sells digital products and subscriptions, paid newsletters and tip jars. The Creator Network recommends a creator's newsletter to other creators' subscribers, free or as paid recommendations, a newsletter referral system rewards readers who share, and Kit Ads places sponsorships. Subscriber Signals audience data, engagement scoring and deliverability reporting show what is working. Facebook custom audiences, Kit MCP for AI assistants, a developer API and webhooks, an app store of more than 100 integrations including WordPress, Shopify, Zapier and Calendly, and a dedicated IP add-on complete the platform. Kit suits newsletter writers and bloggers, course creators and coaches, podcasters, YouTubers and musicians, authors selling books and digital products, creators starting free with a small list and solo operators who need one or two seats. It is sold by subscriber count on a Free plan with unlimited sends, forms and landing pages and on the Creator and Pro tiers, billed monthly or yearly, with automations and sequences on Creator and the analytics, referral system and unlimited users on Pro. A dedicated sending IP is an add-on, both paid plans carry a trial, and the plan cards list every tier. In daily use Kit sends a newsletter to a growing list, runs a paid newsletter with recurring income, automates the welcome, launch and nurture sequences, sells a digital product from a simple sales page, grows the list through creator recommendations and captures signups with forms and landing pages. It connects to WordPress, Shopify and the course tools a creator already uses, so it sits beside a website and a course platform rather than replacing them.