Yotpo

Yotpo is an ecommerce retention platform for Shopify and BigCommerce brands: product reviews and UGC, points and VIP loyalty, and refer-a-friend rewards.

Yotpo is an ecommerce retention platform sold in three parts on one contract: Reviews & UGC, Loyalty & Referrals, and Discover, an AI search visibility tool. A store can buy one part and add the others later. It is made by Yotpo Ltd., founded in 2011 and based in Ramat Gan, Israel. Reviews & UGC sends review requests by email and SMS after an order, with Shopify POS triggered requests for in-store purchases, and collects photo and video reviews and product questions for a Q&A widget. Reviews land in a moderation inbox with public and private replies and AI-drafted review replies, appear on the storefront in on-site review display widgets, add review rich snippets to Google search results, post to Facebook through Social Push, and syndicate to Google Shopping, Meta, TikTok Shop, the Shop App and retailers including Macy's, Target and Walmart, while Yotpo Insights runs sentiment and topic analytics across the review base. Loyalty & Referrals awards points for purchases, reviews, signups and follows, adds VIP loyalty tiers, pays out discounts, free products or free shipping, and shows the program through a Product Points Widget on product and cart pages and a hosted page from the Rewards Page Builder. Points Drop bonus campaigns, a paid membership earning rule and points expiry rules shape the program, refer-a-friend links reward both sides with a post-checkout referral prompt on Shopify and referral anti-fraud checks, and Shopify, Square and Heartland POS loyalty covers physical stores. Loyalty events flow to Klaviyo, Attentive and Postscript, a loyalty API supports headless storefronts, multi-store point sharing arrives on Enterprise. Discover tracks how a brand ranks in AI answers. Yotpo suits Shopify and Shopify Plus stores, BigCommerce, Adobe Commerce and Salesforce Commerce Cloud brands, brands that want reviews and loyalty on one contract, stores starting on the Reviews Starter tier, small stores on the free loyalty plan, and retailers with physical stores on Shopify POS. It is priced by monthly order volume: Reviews on Starter and Pro tiers, Loyalty on a permanent Free plan and a Pro tier, the two Pro tiers together as a Bundle, and Premium, Enterprise and Discover quoted by sales. The plan cards list every tier. In daily use Yotpo collects reviews after purchase by email and SMS, shows ratings, photos and videos on product pages, earns review stars in Google search results, syndicates reviews to shopping channels and retailers, runs points and VIP tier programs, runs refer-a-friend campaigns, redeems loyalty at the point of sale and tracks how a brand ranks in AI answers. It sits beside the store platform and the email and SMS tools that receive its events rather than replacing them.