Poptin is a popup builder with built-in email marketing for small business and ecommerce sites, made by independent Poptin Ltd. and priced on monthly visitors.

Poptin is a popup builder and lead capture tool with email marketing built in, made for small businesses, ecommerce stores and the agencies that run websites for them. It turns a website visit into a subscriber with a popup, a form or an offer, then keeps that contact in the same account for campaigns and automations. Poptin Ltd., an independent company with no parent, makes it and sells it as one product under one login and one pricing page. The drag and drop editor builds popups, slide-ins, sticky bars, full screen overlays and mobile popups from a template library. Triggers decide the moment a campaign appears: Exit-Intent Trigger, Page Scroll, Time Delay, On-Click Trigger and Click Count Trigger. Targeting rules decide who sees it: Page Targeting by URL, Traffic Source, Engagement Targeting and country or region. Shopify Cart Trigger and Shopify Cart Targeting add rules for carts by value, content or threshold. Coupons add spin, scratch and pick-a-gift games, with Unique Codes generated once per subscriber. Yes/No Forms ask a two-choice question first, Pop Up Teasers keep a closed campaign reachable, and A/B Testing splits traffic between variants. Poptin suits a marketer or site owner at a small or mid-sized business who wants the popup and the follow-up email in one place rather than two subscriptions. Shopify merchants get cart-aware offers and single-use codes from the same editor. Agencies run client sites from one account, with unlimited domains, managed accounts and users, and premium support on the Agency plan. A team that already runs email elsewhere can use the capture side alone and push contacts out through an integration. It is bought as one account priced on monthly website visitors, from a free plan upward with no credit card required, and the plan cards list every tier. On a live site Poptin grows an email list with an exit intent offer and hands a first-time visitor a discount code. It shows an offer to a shopper whose cart passes a value and tests two designs against each other. Captured contacts land in the contacts dashboard, where segments, email campaigns and automations run without a second tool, and welcome workflows follow from there. Contacts can also flow out through native integrations to an emailing system or CRM, and through Zapier and Make to the rest of a stack. Support runs by chat and email on Sunday to Friday hours, and the Academy section on the site carries guides and a glossary for the people setting campaigns up. That pairing of visitor-priced popups with a contacts dashboard in one login is what Poptin is built around.

Features

Included: Exit-intent trigger
Included: Scroll depth and time delay triggers
Included: On-click triggers
Included: URL and page targeting
Included: Traffic source targeting
Included: New versus returning visitor rules
Included: Device-specific campaigns
Included: Cart value and product targeting
Included: Country and language targeting
Not included: Display frequency rules
Included: Bars, slide-ins and full-screen overlays
Not included: Inline embedded forms
Included: Spin-to-win and scratch cards
Included: Multi-step popups
Included: Unique discount code generation
Included: Popup A/B testing
Included: Subscriber sync to email and SMS tools
Not included: Product recommendation popups
Included: Vendor branding removal
Included: Teaser tabs

Additional Features

Drag and drop popup editor
60+ popup templates
Exit intent popups
Page Scroll trigger
Time Delay trigger
On-Click Trigger
Click Count Trigger
Page Targeting by URL
Traffic Source targeting
Engagement Targeting
Country and region targeting
Shopify Cart Trigger
Shopify Cart Targeting
Mobile Popups
Slide-Ins
Sticky bars
Full Screen Overlays
Pop Up Teasers
Yes/No Forms
Spin, scratch and pick-a-gift coupons
Unique Codes for one-time coupons
A/B Testing
Contacts dashboard
Audience segments
Email campaigns
Email automations
70+ native integrations
Zapier and Make integrations
Unbranded popups from the Free plan

Best for

  • Small businesses capturing leads from one website
  • Ecommerce stores on Shopify running cart-based offers
  • Marketers who want popups and email campaigns in one login
  • Agencies managing popups across many client domains
  • Teams starting on a free plan and paying as traffic grows
  • Site owners who want no vendor badge on the free plan
  • Stores testing two offer designs with A/B variants
  • Teams that keep their email tool and only need capture

Use cases

  • Growing an email list with an exit intent popup
  • Offering a discount code to a first-time visitor
  • Showing an offer to a shopper whose cart passes a value
  • Running a spin-to-win coupon campaign
  • Sending a welcome email workflow to new subscribers
  • Building audience segments from captured contacts
  • Testing two popup designs against each other
  • Showing a campaign only to visitors from one country
  • Targeting visitors who arrived from a specific traffic source
  • Syncing captured leads to a CRM or email tool
  • Capturing leads on mobile with a slide-in
  • Keeping a closed offer reachable through a teaser tab

Screenshots & Videos

Explore Poptin in action

Contacts Dashboard
Contacts Dashboard

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