Mouseflow

Mouseflow is a website behavior analytics tool for CRO teams: session replay, heatmaps, funnels, form analytics and surveys, billed by monthly sessions.

Mouseflow is a website behavior analytics and conversion rate optimization tool for teams that want to know why visitors leave before they buy or sign up. It records what people do on a site, shows where they give up, and puts a revenue figure on the conversions a fix could recover. Mouseflow ApS, a Danish company founded in 2009, builds it and sells it as one platform under one login. Session Replay plays back recorded sessions and, through Live Sessions, visits still in progress. Mina AI, the built-in assistant, answers a question with a curated list of relevant sessions and summarizes what happened, why and where. Friction detection flags click-rage and dead-click events on those replays. Click, scroll, geo, attention and movement heatmaps aggregate behavior page by page. Interactive Heatmaps report metrics per element rather than per pixel. Conversion funnels show the step where visitors drop out, and Revenue Insights turns a funnel improvement into an estimated revenue figure. Form Analytics breaks a form down field by field, and Feedback surveys ask visitors a question on the page. User Journey Analytics traces the paths visitors take between pages, and the Visual Privacy Tool excludes, masks or whitelists content before a recording is stored. Mouseflow is built for the person whose job is to raise a conversion rate: a CRO specialist fixing one flow, a growth marketer tuning several funnels, or a product team reviewing a form that loses people. It suits marketing teams without a developer on call, because the tracking script auto-captures sessions and tags segments. Larger organisations use the higher tiers to connect the behavior data to their stack, and agencies manage client sites through the Mouseflow Partner Program. It is bought as one subscription in euros, monthly or annually, with tiers separated by sessions, website projects, funnels and data retention, and the plan cards list every tier. In practice Mouseflow sits between the analytics tool that says a page underperforms and the experimentation tool that tests a fix. Integrations with Convert Experiences, Optimizely Web Experimentation, Kameleoon, Omniconvert and Webflow Optimize tag each session with the variant a visitor saw, so replays and heatmaps can be filtered by test arm. Kissmetrics is also documented, and Saved Views send digest notifications and webhooks so a friction segment reaches the developer who will fix it. Its everyday jobs are those of a conversion team: diagnosing a checkout that leaks, finding the form field where signups abandon, reading a heatmap for the button nobody sees, and putting a revenue figure, through Revenue Insights, on what fixing each one is worth.