Modash is an influencer discovery, outreach, gifting, affiliate and payout platform for brands and agencies, built around Shopify integrations.

Modash is an influencer marketing platform for brands and agencies that discover creators, run outreach, manage gifting and affiliate programs, track sponsored content and pay creators globally, all from one account. It searches a database the vendor states at 350 million or more Instagram, TikTok and YouTube creators. It is made by Modash OU, an independent company in Tallinn, Estonia, founded in 2018. The creator discovery database filters on niche, audience location, engagement and an estimated fake follower rate, with creator audience demographics, fake follower and credibility scoring and a lookalike creator search that finds creators similar to one already on a campaign. A creator relationship CRM holds notes and history, outreach email sequences run the conversation, and PDF storage keeps the briefs and agreements. Automatic sponsored content collection pulls in posts and Instagram Stories, creator tracking links and promo codes tie sales to individual creators, and Shopify sales attribution reads the orders. Product gifting workflows handle seeding, affiliate program management runs commission programs, and Modash Payments pays creators globally in their own currency. Earned media value reporting, disclosure compliance monitoring, CSV and Excel export and YouTube and TikTok creator data complete the platform. Gifting, discount code attribution and affiliate tracking need an active Shopify store, while discovery and most outreach and tracking tools work without one. Modash suits Shopify e-commerce brands running gifting or affiliate programs, marketing teams managing dozens to hundreds of creator relationships, brands paying creators across countries and currencies, and teams that run paid sponsored partnerships alongside gifting. It is sold on the Essentials, Performance and Enterprise plans, billed monthly or annually and sized by tracked creators, seats, profile views and email unlocks, with Modash Payments and affiliate management on Performance and above, a trial that takes no card and Enterprise negotiated for the largest programs. The Discovery API and Raw API are sold separately for developers, and the plan cards list every tier. In daily use Modash finds and vets creators, runs paid sponsored partnerships, seeds product to creators, manages the affiliate program, tracks campaign content and reports on it, and pays creators around the world. It reads orders from Shopify and hands data to the brand's own tools through the APIs, so it sits beside the store and the brand's reporting stack rather than replacing them.

Features

Included: Creator discovery database
Included: Creator audience demographics
Included: Fake follower and credibility scoring
Included: Lookalike creator search
Included: Creator relationship CRM
Included: Creator outreach email sequences
Not included: Briefs and content approval
Included: Automatic sponsored content collection
Included: Creator tracking links and promo codes
Included: Shopify sales attribution
Included: Product gifting workflows
Included: Creator payouts
Not included: Contracts and e-signatures
Not included: Content usage rights management
Included: Earned media value reporting
Not included: Creator application marketplace
Included: Disclosure compliance monitoring
Not included: Creator ad whitelisting
Included: YouTube and TikTok creator data

Additional Features

Creator discovery database
Creator audience demographics
Fake follower and credibility scoring
Lookalike creator search
Creator relationship CRM
Outreach email sequences
Automatic sponsored content collection
Creator tracking links and promo codes
Shopify sales attribution
Product gifting workflows
Global creator payouts
Earned media value reporting
Disclosure compliance monitoring
YouTube and TikTok creator data

Best for

  • Shopify e-commerce brands running gifting or affiliate programs
  • Marketing teams managing 20 to 300 or more creator relationships
  • Brands paying creators across countries and currencies
  • Teams that run paid sponsored partnerships alongside gifting

Use cases

  • Creator discovery and vetting
  • Paid sponsored partnerships
  • Product gifting and seeding
  • Affiliate program management
  • Campaign content tracking and reporting
  • Global creator payouts

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