eReleases

eReleases is a press release distribution service for small businesses, sending each release over Cision PR Newswire and to journalist lists, paid per release.

eReleases is a press release distribution service for small businesses that need national media reach without a PR agency retainer. It sends each release over Cision PR Newswire and to journalists who have asked to receive news in that industry. The service is owned and run by MEK Enterprises LLC, trading as eReleases.com, an independent company that Mickie Kennedy founded in Baltimore in 1998. Every order starts with a national Cision PR Newswire send and a direct send to editorial desks. An editor reads the release in a two-tier editorial review before it goes out and suggests changes that improve its effectiveness. The customer picks one or more industry target lists so the release reaches subscribing journalists on that beat, and the wire send also reaches newspaper journalists through an AP webfeed, though placement on a named outlet is never promised. Images are embedded in the release, hyperlinks are unlimited, and a YouTube video can be added. After distribution, the WireWatch proof of distribution report and the Cision PR Newswire Visibility Report show where the release was posted. Local Saturation adds city and state coverage, international distribution adds countries, and the Cision Influencer List emails the release straight to selected journalists. The press release writing service drafts the release for customers who prefer to hand over the copy. eReleases is built for small businesses, startups and founders who issue news a few times a year and want a recognised newswire behind it. It suits a company announcing a launch, a funding round or a new hire, and a marketing lead who wants an editor's eyes on the copy before journalists see it. The service does not translate releases, so a customer who needs another language supplies the translated copy. Each release is bought on its own as one of three packages, Buzz Builder, Newsmaker or PR Pro, or as a bundle of release credits, with no subscription, and the plan cards list every package and add-on. In practice a customer writes the release or orders one from the writing service, chooses the package and the industry lists, uploads images and sets the distribution date. Releases go out in a morning batch, Eastern time, so the customer chooses the day rather than the hour, and an order placed late on the business day before receives a limited review only. The WireWatch report is what a customer forwards to a client or a board to show the send went out. It fits beside whatever a company already uses for media monitoring and follow-up, since eReleases stops at distribution and the pickup report.