VWO

VWO puts A/B and server-side testing, heatmaps and recordings, surveys, personalization and feature flags on one account, with every tier quoted after a demo.

VWO is a digital experience optimization platform sold as nine parts that share one workspace account, for teams that want experimentation, behavior data, surveys and personalization under one login. It is made by Wingify, the New Delhi company that has built it since 2009; VWO merged with AB Tasty in 2026 and the suite is being brought under the Wingify name, with the app now at app.wingify.com and plans, features and data unchanged. Testing runs A/B, split URL and multivariate tests built in a visual no-code editor or a code editor for HTML, CSS and JavaScript. Insights covers click, scroll, hover and friction heatmaps, session recordings with segment filters, rage and dead click detection, form field analytics and funnels with step drop-off. Pulse asks visitors questions on web, mobile and in-product, and Personalize targets banners, offers and page changes at segments with behavioral triggers, measured against a holdback control group with lift reporting. Feature Experimentation adds server-side SDKs for ten or more languages, feature flags with gradual rollouts and kill switches and iOS and Android testing SDKs. Commerce brings AI product recommendations and site search, Engage sends web push notifications, and Wandz, the AI layer, summarizes recordings, drafts hypotheses and builds variations. Experiments are scored by the SmartStats Bayesian statistics engine with a sequential testing correction and multi-armed bandit traffic allocation, and mutually exclusive campaign groups, guardrail metrics, revenue goals and campaign scheduling sit in the same product, with GA4, Snowflake, Shopify and Salesforce integrations. VWO suits teams that want testing, behavior data and personalization on one login, enterprises that need single sign-on, API access and a dedicated success manager, engineering teams running server-side experiments and feature flags, ecommerce stores on Shopify or Magento, and buyers willing to take a sales call to get a number. Each part is sold on the Growth, Pro and Enterprise tiers, every tier quoted after a demo, with multivariate testing, guardrail metrics and advanced targeting from Pro and mutually exclusive groups, single sign-on and API access on Enterprise. A trial with unlimited team members and no card is the self-serve route in, Wandz Advanced is an add-on, and the plan cards list every tier. In daily use VWO runs A/B, split URL and multivariate tests on web pages, tests backend logic through server-side SDKs, rolls out features gradually with a kill switch, diagnoses friction with heatmaps and session recordings, asks visitors why they left, personalizes banners and offers by segment against a holdback, and summarizes groups of recordings with Wandz. It exports to Snowflake, BigQuery and cloud storage and reads GA4, so it sits beside the analytics stack and the store rather than replacing them.