Wingify

Wingify is the New Delhi company behind VWO and AB Tasty, the two experimentation and personalization platforms it merged into one suite brand in 2026.

Wingify builds digital experience optimization software from New Delhi, where it has worked on the problem since 2009. It owns two platforms today: VWO, which it built itself, and AB Tasty, which joined through the 2026 merger of the two companies. Wingify is the shared suite brand over both, and each product keeps its own site, its own pricing and its own customers. VWO puts web and server-side experimentation, heatmaps and session recordings, in-product surveys, on-site personalization, feature flags and ecommerce search and recommendations on one subscription. AB Tasty, run from Paris, covers web experimentation, feature experimentation, personalization and e-merchandising for enterprise retail and ecommerce teams. The VWO app moved from app.vwo.com to app.wingify.com on 13 June 2026 and the help center now sits at help.wingify.com, where the parts are named Wingify Insights, Wingify Engage and so on. The vendor describes that change as branding only, with plans, features, data and access unchanged. Everstone Capital, a Singapore private equity firm, took a majority stake in Wingify in a deal announced on 24 January 2025, and Wingify remains the vendor named in the terms of service and on the invoice. The About page puts the company at more than 450 people serving over 3,000 brands, with satellite offices in Hamburg and Palma de Mallorca alongside the Delhi head office. Both platforms are sold to teams that want testing, behavior data and personalization from one vendor, and both are quoted after a demo rather than bought from a price list.