Marketing Automation Software

HubSpot Marketing Hub vs Keap

Compare HubSpot Marketing Hub and Keap side-by-side. See feature differences and pricing in the Marketing Automation Software category.

Most Features

HubSpot Marketing Hub

by HubSpot

0.0 (0)

Pricing: Free tools for 2 users; Starter $20/seat/mo; Professional from $800/mo annual (3 seats, $3,000 onboarding); Enterprise from $3,600/mo (5 seats, $7,000 onboarding); priced by marketing contacts

HubSpot Marketing Hub is marketing automation, email, landing pages, forms, social and ads on HubSpot's shared Smart CRM, from free tools to an enterprise tier.

18 /21 features Full profile

Keap

by Thryv

0.0 (0)

Pricing: One plan from $299/mo billed monthly (September 2026), scaling with users and contacts; free trial, no free plan

Keap is CRM and marketing automation software for small businesses, sold as one plan with paid setup at signup. Thryv has owned it since 2024.

8 /21 features Full profile

Feature Comparison

Marketing Automation Software features side-by-side

Feature	HubSpot Marketing Hub 18/21 features	Keap 8/21 features
Free plan A permanent free tier for a small list, not only a time-limited trial.	Yes	No
Sales pipeline and deal tracking Deals, stages and a pipeline view inside the platform, included or as a paid add-on.	Yes	Yes
Lead scoring Contacts or deals scored automatically from behavior so sales can prioritise.	Yes	Yes
Landing page builder Hosted landing pages built and published inside the platform without a separate tool.	Yes	Yes
Mobile app push notifications Push messages to the brand's own iOS and Android app through vendor SDKs.	No	No
Product reviews Collects and displays product reviews as part of the platform, included or as a paid add-on.	No	No
SMS marketing Text message campaigns and automation steps, included or as a paid add-on.	Yes	Yes
WhatsApp messaging WhatsApp campaigns and automated messages, included or as a paid add-on.	Yes	No
Send-time optimization The platform picks each contact's send time from when they usually open.	Yes	No
A/B testing Split tests on campaigns or automation emails with a winner chosen automatically.	Yes	No
Transactional email Order confirmations, receipts and password resets sent from the same platform.	Yes	No
Website visitor tracking Page views and site events tied to a contact's profile for triggers and segments.	Yes	No
Visual workflow builder A drag-and-drop canvas for multi-step journeys with waits, branches and actions.	Yes	Yes
Revenue attribution Revenue and conversions tied back to the campaign or automation that drove them.	Yes	No
Predictive analytics Model-driven predictions such as churn risk, lifetime value or win probability.	Yes	No
Ad audience sync Push segments to Meta or Google Ads audiences for retargeting and exclusion.	Yes	No
Webhooks Send contact and event data to another system from inside an automation.	No	Yes
User roles and permissions Granular roles that limit what each team member can see and change.	Yes	Yes
Single sign-on SAML or IdP login for the whole team, included or on a higher plan.	Yes	No
Social media posting Schedule and publish posts to social networks from inside the platform.	Yes	No
AI marketing assistant An AI layer that drafts campaigns, suggests segments or proposes next actions.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

HubSpot Marketing Hub 18/21 features

Free plan: Yes
Sales pipeline and deal tracking: Yes
Lead scoring: Yes
Landing page builder: Yes
Mobile app push notifications: No
Product reviews: No
SMS marketing: Yes
WhatsApp messaging: Yes
Send-time optimization: Yes
A/B testing: Yes
Transactional email: Yes
Website visitor tracking: Yes
Visual workflow builder: Yes
Revenue attribution: Yes
Predictive analytics: Yes
Ad audience sync: Yes
Webhooks: No
User roles and permissions: Yes
Single sign-on: Yes
Social media posting: Yes
AI marketing assistant: Yes

0.0

(0)

Keap 8/21 features

Free plan: No
Sales pipeline and deal tracking: Yes
Lead scoring: Yes
Landing page builder: Yes
Mobile app push notifications: No
Product reviews: No
SMS marketing: Yes
WhatsApp messaging: No
Send-time optimization: No
A/B testing: No
Transactional email: No
Website visitor tracking: No
Visual workflow builder: Yes
Revenue attribution: No
Predictive analytics: No
Ad audience sync: No
Webhooks: Yes
User roles and permissions: Yes
Single sign-on: No
Social media posting: No
AI marketing assistant: Yes

0.0

(0)

Pricing

HubSpot Marketing Hub

Free tools for 2 users; Starter $20/seat/mo; Professional from $800/mo annual (3 seats, $3,000 onboarding); Enterprise from $3,600/mo (5 seats, $7,000 onboarding); priced by marketing contacts

View plans

Keap

One plan from $299/mo billed monthly (September 2026), scaling with users and contacts; free trial, no free plan

View plans

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