Marketing Automation Software

Drip vs Keap

Compare Drip and Keap side-by-side. See feature differences and pricing in the Marketing Automation Software category.

Most Features

0.0 (0)

Pricing: $39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000 (Sept 2026); SMS add-on from $39/mo; 14-day free trial

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

10 /21 features Full profile

Keap

by Thryv

0.0 (0)

Pricing: One plan from $299/mo billed monthly (September 2026), scaling with users and contacts; free trial, no free plan

Keap is CRM and marketing automation software for small businesses, sold as one plan with paid setup at signup. Thryv has owned it since 2024.

8 /21 features Full profile

Feature Comparison

Marketing Automation Software features side-by-side

Feature	Drip 10/21 features	Keap 8/21 features
Free plan A permanent free tier for a small list, not only a time-limited trial.	No	No
Sales pipeline and deal tracking Deals, stages and a pipeline view inside the platform, included or as a paid add-on.	No	Yes
Lead scoring Contacts or deals scored automatically from behavior so sales can prioritise.	Yes	Yes
Landing page builder Hosted landing pages built and published inside the platform without a separate tool.	No	Yes
Mobile app push notifications Push messages to the brand's own iOS and Android app through vendor SDKs.	No	No
Product reviews Collects and displays product reviews as part of the platform, included or as a paid add-on.	No	No
SMS marketing Text message campaigns and automation steps, included or as a paid add-on.	Yes	Yes
WhatsApp messaging WhatsApp campaigns and automated messages, included or as a paid add-on.	No	No
Send-time optimization The platform picks each contact's send time from when they usually open.	No	No
A/B testing Split tests on campaigns or automation emails with a winner chosen automatically.	Yes	No
Transactional email Order confirmations, receipts and password resets sent from the same platform.	Yes	No
Website visitor tracking Page views and site events tied to a contact's profile for triggers and segments.	Yes	No
Visual workflow builder A drag-and-drop canvas for multi-step journeys with waits, branches and actions.	Yes	Yes
Revenue attribution Revenue and conversions tied back to the campaign or automation that drove them.	Yes	No
Predictive analytics Model-driven predictions such as churn risk, lifetime value or win probability.	No	No
Ad audience sync Push segments to Meta or Google Ads audiences for retargeting and exclusion.	Yes	No
Webhooks Send contact and event data to another system from inside an automation.	Yes	Yes
User roles and permissions Granular roles that limit what each team member can see and change.	Yes	Yes
Single sign-on SAML or IdP login for the whole team, included or on a higher plan.	No	No
Social media posting Schedule and publish posts to social networks from inside the platform.	No	No
AI marketing assistant An AI layer that drafts campaigns, suggests segments or proposes next actions.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews