Wati

Wati is a WhatsApp Business API platform with a shared inbox, broadcast campaigns, chatbots and click-to-WhatsApp ads, with Meta message fees billed on top.

Wati is a WhatsApp Business API platform for ecommerce and lead-generation teams that already get serious WhatsApp volume. It connects a business phone number to Meta's official API and puts the resulting conversations in a browser inbox that several agents share, with campaigns, chatbots and a product catalog around it. It is made by Clare.AI Limited, trading as Wati, a Hong Kong company that started the product in 2020. The shared team inbox holds WhatsApp, Instagram, Messenger and TikTok direct messages in one place, with round-robin chat assignment on the top tier and team and operator routing below it. WhatsApp broadcast campaigns go to opted-in lists, with retargeting by read status for the people who read but never replied, campaign analytics, carousel message templates, multi-language templates and template approval tracking. The no-code chatbot builder and WhatsApp Flows forms qualify leads and answer questions, click-to-WhatsApp ad tracking with CTWA source tags attributes the conversations an ad started, and a chat widget and wa.me links bring visitors in. The WhatsApp product catalog and in-chat catalog checkout take orders inside the conversation, the WhatsApp Pay API takes payment, and Shopify cart and order templates send the store's messages. Astra AI agents answer from a company's own documents, AI Co-pilot credits draft replies, and a REST API and webhooks, Zapier, Make and Pabbly connectors, HubSpot and Salesforce sync, multiple WhatsApp numbers, phone number masking, roles and IP whitelisting, WhatsApp Business calling and an SMS fallback in beta complete the platform. Wati suits Shopify and WooCommerce merchants, support teams sharing one WhatsApp number, agencies running click-to-message ads, marketing teams sending WhatsApp broadcasts, lead qualification teams using chatbots, businesses in markets where WhatsApp is the default channel, teams of several agents and companies running several WhatsApp numbers. It is sold on the Growth, Pro and Business tiers, billed monthly or annually with a set number of users included and extra seats and automation triggers priced on top, with a trial that takes no card and no free tier. Meta's per-message charges for marketing, utility and authentication messages are billed on top of the subscription by category and country, additional numbers, the Shopify integration, AI credits and the Astra agents are add-ons, and the plan cards list every tier. In daily use Wati sends a broadcast promotion to an opted-in list, recovers an abandoned Shopify cart, sends order and shipping updates, captures leads from click-to-WhatsApp ads, retargets contacts who read but did not reply, qualifies leads with a chatbot, answers WhatsApp, Instagram and Messenger from one inbox, takes catalog orders and payment inside the chat and triggers messages from a CRM or Zapier. It sits beside the store platform and the CRM rather than replacing them.