Justuno is a popup and exit-intent tool for email and SMS capture, targeting Shopify shoppers by cart value and behavior to lift conversion rate.

Justuno is a popup and on-site personalization platform built for ecommerce teams that need to turn anonymous traffic into email and SMS subscribers, recover shoppers before they abandon a cart or exit the site, and run conversion rate experiments without a developer. It is made by Justuno, an independent, self-funded company started in Fairfax, California, in 2011. The design canvas builds bars, slide-ins, full-screen overlays, embedded forms and a persistent teaser tab. Campaigns fire on exit intent, scroll depth, time on page, cart value, traffic source, country, language, device or new versus returning visitor status, with cart value and product targeting deciding who sees which offer. Spin to win and scratch-card gamification, multi-step frame-based forms, on-site surveys and quizzes and unique discount code generation are built in, and popup A/B and multivariate testing compares several variants at once. Captured contacts sync natively into Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Marketo, Postscript and Attentive. Product recommendation popups draw on eight recommendation algorithms on Shopify and BigCommerce installs, and the Spotlight add-on identifies anonymous visitors for retargeting. Justuno suits ecommerce brands on Shopify or BigCommerce, marketing teams building email and SMS lists, and stores that want a managed done-for-you popup strategy rather than running it themselves. It is priced by monthly website visitors on a slider rather than by feature tier: Lite is the self-serve plan, Done-For-You, labeled Flex inside the app, adds Justuno's own team running ongoing strategy work with a dedicated account manager and a shared Slack channel, and Enterprise is custom-priced at the top. Each tier comes with a trial, Spotlight is a flat monthly add-on, and the plan cards list every tier. In daily use Justuno grows the email and SMS list with on-site popups, recovers exit-intent and cart-abandoning visitors, runs a gamified spin-to-win promotion, shows personalized product recommendations on a Shopify store, tests on-site offers and popup designs against each other and identifies anonymous visitors for retargeting. It hands every contact to the email or SMS platform and reads cart data from the store, so it sits beside Klaviyo or Mailchimp and the store platform rather than replacing them.

Features

Included: Exit-intent trigger
Included: Scroll depth and time delay triggers
Included: On-click triggers
Included: URL and page targeting
Included: Traffic source targeting
Included: New versus returning visitor rules
Included: Device-specific campaigns
Included: Cart value and product targeting
Included: Country and language targeting
Included: Display frequency rules
Included: Bars, slide-ins and full-screen overlays
Included: Inline embedded forms
Included: Spin-to-win and scratch cards
Included: Multi-step popups
Included: Unique discount code generation
Included: Popup A/B testing
Included: Subscriber sync to email and SMS tools
Included: Product recommendation popups
Not included: Vendor branding removal
Included: Teaser tabs

Additional Features

Exit-intent popups
Scroll depth and time-on-page triggers
Cart value and product targeting
Country and language targeting
Spin to win gamified discounts
Multi-step popup forms
Unique discount code generation
Popup A/B and multivariate testing
On-site surveys and quizzes
Product recommendation popups
Email and SMS platform sync
Visitor identification (Spotlight add-on)

Best for

  • Ecommerce brands on Shopify or BigCommerce
  • Marketing teams building email and SMS lists
  • Stores that want a managed done-for-you popup strategy

Use cases

  • Growing an email or SMS list with on-site popups
  • Recovering exit-intent and cart-abandoning visitors
  • Running gamified spin-to-win promotions
  • Showing personalized product recommendations on Shopify
  • A/B testing on-site offers and popup designs
  • Identifying anonymous visitors for retargeting

Screenshots & Videos

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