Email Marketing Software

Klaviyo vs Mailchimp

Compare Klaviyo and Mailchimp side-by-side. See feature differences and pricing in the Email Marketing Software category.

Klaviyo

by Klaviyo

0.0 (0)

Pricing: Free to 250 profiles and 500 emails/mo; paid email $20/mo at 500 profiles, $150/mo at 10,000; SMS pay per send; Reviews add-on from $25/mo

Klaviyo is ecommerce marketing automation on customer profiles: email, SMS and push flows, segments, forms and reviews, with a free plan for small stores.

13 /16 features Full profile

Most Features

Mailchimp

by Intuit

0.0 (0)

Pricing: Free for 250 contacts; at 10,000 contacts Essentials $110/mo, Standard $135, Premium $350; Transactional Email adds $20 per 25,000 emails and needs Standard or Premium (September 2026)

Mailchimp is email marketing and automation for small businesses, with a free plan, predictive segments and a transactional email API on the higher tiers.

14 /16 features Full profile

Feature Comparison

Email Marketing Software features side-by-side

Feature	Klaviyo 13/16 features	Mailchimp 14/16 features
Drag-and-drop email editor A visual block editor for building emails without writing HTML.	Yes	Yes
Custom HTML templates Import or hand-code a full HTML email template instead of using the block editor.	Yes	Yes
Dynamic content blocks Show or hide parts of one email per recipient from profile data.	Yes	Yes
Automated email sequences Multi-step email series triggered by a signup, a date or a contact's behavior.	Yes	Yes
Signup forms and popups Embedded forms plus modal or floating popups the tool hosts itself.	Yes	Yes
RSS-triggered campaigns A campaign that sends automatically when a blog or feed publishes a new item.	No	Yes
Dedicated sending IP A dedicated IP address is available for qualifying senders, not only shared pools.	Yes	Yes
Unlimited email sends No monthly send cap on the paid plans; pricing is by contacts only.	No	No
Paid newsletter subscriptions Charge readers for a paid newsletter tier from inside the tool.	No	No
Email template library A library of ready-made, mobile-responsive email templates to start from.	Yes	Yes
Inbox preview and spam testing Render previews across email clients and check for spam triggers before sending.	Yes	Yes
Preference center A hosted page where subscribers change what they receive instead of unsubscribing.	Yes	Yes
Double opt-in Confirmation email before a new subscriber is added to a list.	Yes	Yes
AI email writing Generative AI that drafts subject lines or email copy inside the editor.	Yes	Yes
Custom sending domain Send from your own authenticated domain with DKIM and SPF, not a shared one.	Yes	Yes
Multiple user accounts More than one login on the account, included or as paid seats.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Klaviyo 13/16 features

Drag-and-drop email editor: Yes
Custom HTML templates: Yes
Dynamic content blocks: Yes
Automated email sequences: Yes
Signup forms and popups: Yes
RSS-triggered campaigns: No
Dedicated sending IP: Yes
Unlimited email sends: No
Paid newsletter subscriptions: No
Email template library: Yes
Inbox preview and spam testing: Yes
Preference center: Yes
Double opt-in: Yes
AI email writing: Yes
Custom sending domain: Yes
Multiple user accounts: Yes

0.0

(0)

Mailchimp 14/16 features

Drag-and-drop email editor: Yes
Custom HTML templates: Yes
Dynamic content blocks: Yes
Automated email sequences: Yes
Signup forms and popups: Yes
RSS-triggered campaigns: Yes
Dedicated sending IP: Yes
Unlimited email sends: No
Paid newsletter subscriptions: No
Email template library: Yes
Inbox preview and spam testing: Yes
Preference center: Yes
Double opt-in: Yes
AI email writing: Yes
Custom sending domain: Yes
Multiple user accounts: Yes

0.0

(0)

Pricing

Klaviyo

Free to 250 profiles and 500 emails/mo; paid email $20/mo at 500 profiles, $150/mo at 10,000; SMS pay per send; Reviews add-on from $25/mo

View plans

Mailchimp

Free for 250 contacts; at 10,000 contacts Essentials $110/mo, Standard $135, Premium $350; Transactional Email adds $20 per 25,000 emails and needs Standard or Premium (September 2026)

View plans

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