Yext

Yext is a local SEO and listings platform for multi-location brands: business data synced to more than 200 publishers, reviews, location pages and search.

Yext is a local SEO and listings platform that keeps the facts about a business correct wherever people search for it: addresses, hours, phone numbers, services and the staff who deliver them. It is made by Yext, Inc., an independent company founded in 2006, based in New York and listed on the New York Stock Exchange. The problem it exists for is scale. A brand with hundreds of locations has the same details copied across search engines, maps, apps, assistants and its own website, and every copy drifts on its own schedule. The platform starts with the Knowledge Graph, a structured store of every location, person, product and answer a brand wants public. Listings syncs that content to Google, Apple, Bing, Yelp and a long list of directories and data aggregators, while Listings Verifier watches for errors, duplicates and edits made by publishers. Reviews gathers ratings and comments from those same sites into one queue for replies, and Social schedules localized posts and offers to each location's profiles. Pages turns the Knowledge Graph into schema-ready location pages and store locators, Search puts the same content behind a brand's own site search, and Scout benchmarks rankings, citation share and AI answers against competitors. Yext is built for organizations whose customers arrive through a map pin or a search result: retail and restaurant chains, healthcare systems that list providers as well as clinics, banks and insurers with branch and agent networks, hotels, and franchise groups where owners edit their own details. The people who run it are usually central marketing, digital or operations teams that need to change a fact once and see it applied everywhere, often working with an agency partner. It is sized for many locations rather than for a single shop signing up alone, and it is bought as a quoted bundle of modules with support and service packages alongside. The plan cards list what the vendor offers. Day to day the work is routine and high volume: rolling a change of hours across a region before a holiday, clearing duplicates left behind by an acquisition, answering a week of reviews from one queue, publishing pages for newly opened sites and watching which locations lose visibility. On the publishing side Yext connects to Google Business Profile, Apple Business Connect, Bing Places, Facebook, Instagram, Yelp and TripAdvisor, and its Management API moves location data in and out of the systems a brand already runs. Those systems stay the record of what is true, and Yext is the layer that carries it to the places customers look.