Serpstat

Serpstat is an SEO platform for keyword research, daily rank tracking, backlink analysis and site audits, with its API from the Team plan up.

Serpstat is an SEO platform that puts keyword research, rank tracking, backlink analysis and technical site audits behind one login. It is built for teams whose traffic depends on ranking, and who would otherwise assemble those jobs from separate tools. The company behind it is independent: Serpstat began in 2013 as an internal tool at the Netpeak agency in Odesa, Ukraine, and has run as its own business since 2015. Everything in the platform belongs to one subscription rather than to separately licensed modules. Keyword Research reports search volume, difficulty and intent from Serpstat's own index, and Keyword Clustering groups a list by SERP overlap so each cluster maps to a single page. Rank Tracker reports positions daily on desktop and mobile, with a SERP features column that shows featured snippets and AI Overview blocks. Site Audit crawls a domain and groups its findings by priority, covering indexability, JavaScript and JSON-LD rendering and page speed. Backlink Analysis covers referring domains and anchor texts, while Keyword Gap and the Competitors report show what rival domains rank for. Text Analysis scores a draft against the pages already ranking, and Custom Reports puts an agency logo on scheduled client reporting. Serpstat fits agencies that report to clients under their own brand, in-house SEO teams at small and mid-sized companies, and e-commerce, SaaS and media teams tracking large keyword sets. Freelancers and consultants work on a single-user plan, while the team plans include several seats on one subscription so a group shares projects and daily search allowances. The Serpstat API, which returns keyword, backlink and SERP data programmatically, starts at the Team subscription rather than the entry plan. The platform is bought whole rather than per module, and the plan cards list every tier with its own project, search, audit and export allowances. Day to day the platform is used for keyword discovery before a content plan, position monitoring after a release, technical audits ahead of a migration, and backlink review when a competitor gains ground. Reporting reaches outward: Google Sheets, Looker Studio, Datorama, Airbyte, Reportz, Stackby and Oviond all take Serpstat data, and SEOtools for Excel brings it into a spreadsheet. An indexing inspection app checks whether a URL is indexed from inside the platform, and extensions for Chrome, Firefox, Opera and Edge show domain metrics while browsing. The API and the Looker Studio connector cover the rest, so search data lands in the dashboards a team already reports in.