Omnisend

Omnisend is email and SMS marketing for ecommerce stores with automation, popups and lifecycle segments, a free plan and a free migration service.

Omnisend is an email and SMS marketing platform that only makes sense with a store attached. Connect Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid or Shoplazza and the product data, orders and customer lifecycle stages arrive on their own, ready for the pre-built workflows. It is made by Omnisend, a Vilnius, Lithuania company founded in 2014 as Soundest. The drag-and-drop email builder works from ecommerce email templates with dynamic content blocks, and AI email copywriting drafts subject lines and body copy on every plan, the free one included. The omnichannel automation builder puts email, SMS and web push in one flow, with pre-built cart, browse and welcome workflows and order and shipping confirmation messages ready to switch on. Customer lifecycle stage segments and an AI segment builder that takes a plain-language description decide who gets what. Popups, landing pages and embedded forms grow the list with unique discount codes, and web push notifications reach visitors in the browser. SMS and MMS campaigns come with text-to-join keywords, a free toll-free number with verification, unique discount codes in SMS automations, quiet hours and frequency capping and trackable short links. Product reviews, Reports AI and channel performance reports, a preference center, SPF, DKIM and DMARC setup, unlimited user seats with roles, more than 280 app integrations, a free five-day migration, an API and webhooks and Omnisend MCP for AI assistants complete the platform. Omnisend suits Shopify and Shopify Plus stores, BigCommerce, WooCommerce and Wix merchants, small brands moving off Klaviyo or Mailchimp, stores that want email and SMS in one automation canvas, and teams that need many seats without paying per user. It is sold by contact band on a Free plan and the Standard and Pro tiers, billed monthly with a discount for paying ahead, with SMS bought as credits on Pro and the largest lists quoted. The plan cards list every tier. In daily use Omnisend recovers abandoned carts by email and text, welcomes new subscribers, sends order and shipping confirmations, runs back-in-stock and browse abandonment flows, sends the promotional newsletter and SMS blast, wins back customers by lifecycle stage and migrates lists and flows from another provider. It connects to the Gorgias helpdesk for two-way SMS conversations, so it sits beside the store platform and the helpdesk rather than replacing them.