Nosto

Nosto is an ecommerce personalization platform for Shopify and Magento stores: product recommendations, site search, category merchandising, priced by quote.

Nosto is an ecommerce personalization platform that decides what each shopper sees on a store's product, category and search pages. It is built by Nosto Solutions Oy, an independent company based in Helsinki. Most online catalogs are far too large for a merchandiser to order by hand for every visitor. The platform reads browsing and purchase behavior as it happens, builds an affinity profile for each shopper, and applies that profile across the storefront. Predictive Product Recommendations place bought-together, similar-item and best-seller carousels on any page of the store. Search ranks results against the same affinities, and category page merchandising orders collections by product performance and individual shopper preference. Onsite Content Personalization varies banners and blocks by segment, with those segments built in Segmentation and Insights from Behavioral Affinities. Dynamic Bundles, Post-Purchase Upsell, Personalized Emails and Social Proof messaging carry the same profile beyond the product page. Nosto suits ecommerce and merchandising teams at mid-market and enterprise retailers, particularly in fashion, beauty and other high-SKU categories. It fits stores on Shopify, Shopify Plus, Magento, Shopware, BigCommerce or PrestaShop, where a native connector supplies the catalog and behavioral data. Marketers who carry a conversion target but have no data science team get the algorithms without building them. Customer data from a CRM, customer data platform or email tool can be imported and used as onsite segments. The platform is sold by quote after a demo, and qualified merchants can run a structured proof of concept instead of a self-service trial. In practice merchants use it to decide which products appear on product and cart pages, and to make site search return what a returning shopper browses. It keeps category pages ordered without a weekly manual sort. Campaign testing runs a personalization against a control group before it reaches the whole store. Recommendations travel into email campaigns and flows, and segments built for onsite targeting can be exported to Facebook Custom Audiences for paid social. Merchants keep their existing store platform, email tool and analytics, and let Nosto decide the ordering and the offers on top.