Kameleoon is an A/B testing and AI personalization platform with feature flags and mobile app SDKs, quoted by sales rather than sold on public plans.

Kameleoon is an experimentation and personalization platform for teams testing changes on a website, in a mobile app and in back-end code from one account. It sets out to close a common split, where A/B testing sits with marketing and feature rollout sits with engineering, by running both on the same data layer. The product is made by Kameleoon, an independent company headquartered in Paris, and carries the company's name. Experimentation covers A/B and A/B/n tests, built either with Prompt-Based Experimentation, the AI builder the vendor calls PBX, or with custom JavaScript and CSS per variation. Feature Management toggles features behind flags, rolls them out progressively and rolls them back automatically when conditions are met. Mobile App Testing brings the same experiments into iOS, Android, Flutter and React Native apps. Product Reco and Merch handles recommendation algorithms, personalized site search and category page merchandising. AI Personalization builds real-time segments and delivers content variations, urgency messages and social proof. Underneath all of it sits a statistics engine offering Bayesian and frequentist models, CUPED, sequential testing and bandit allocation. It suits marketing, product and engineering teams that share one test roadmap and want one record of what shipped. Mid-market and enterprise companies get the most from it, because the mobile SDKs, the server-side SDKs and the warehouse connections matter at that size. Single-page app teams on React, Angular or Vue are served directly, with anti-flicker handling built in. Kameleoon is bought as one platform through its sales team, after a demo. A 30-day free trial of PBX is the way in, and the vendor publishes no tiers or price list. Teams use it to test a checkout change or release a feature to a slice of users. The same account ranks search results for a returning visitor and places recommended products inside an email. Variant assignments go to Google Analytics 4, and data syncs with Snowflake, BigQuery and Redshift. Engineering work connects through GitHub, GitLab, Jira, Slack, Datadog and Sentry, while customer data arrives from Salesforce, Segment, Mixpanel or Heap. Kameleoon sits beside a CDP and an analytics stack rather than replacing either, since it reports on experiments and personalizations instead of holding the customer record.

Features

Not included: Visual variant editor
Included: Code-level variant editing
Not included: Split URL testing
Not included: Multivariate testing
Not included: Multi-page funnel experiments
Included: Server-side experiment SDKs
Included: Feature flags and rollouts
Included: Mobile app experiments
Included: Bayesian statistics engine
Included: Sequential testing
Included: Multi-armed bandit allocation
Not included: Experiment audience targeting
Not included: Mutually exclusive experiment groups
Not included: Guardrail metrics
Not included: Revenue goals
Included: Single-page app support
Not included: Experiment scheduling
Included: GA4 and analytics integrations
Not included: Warehouse-native analysis

Additional Features

Prompt-Based Experimentation AI test builder
Built-in JavaScript and CSS variation editing
Server-side experiment SDKs
Front-end and in-app experiment SDKs
Feature flags with progressive rollout
Automatic rollback on set conditions
iOS, Android, Flutter and React Native SDKs
Bayesian and frequentist statistics engine
CUPED variance reduction
Sequential testing
Multi-armed and contextual bandit allocation
Single-page app support for React, Angular and Vue
MutationObserver anti-flicker handling
Google Analytics 4 integration
17 product recommendation algorithms
Personalized site search with synonyms and typo tolerance
Category page merchandising rules and ranking
Personalization segments from 45 plus criteria
Real-time AI intent segments
Product recommendations inside email campaigns
Urgency and social proof messaging
CDP and data warehouse segment compatibility
Cross-Campaign Analysis reporting
Cookie-resilient visitor identification for 365 days
JavaScript APIs and SDKs for headless delivery

Best for

  • Marketing, product and engineering teams sharing one test roadmap
  • Enterprises testing web, mobile app and server-side code in one tool
  • Product teams that need feature flags and experiments together
  • E-commerce teams personalizing recommendations and site search
  • Companies feeding segments from a CDP or a data warehouse
  • Single-page app teams on React, Angular or Vue
  • Buyers who want an EU-headquartered vendor
  • Buyers comfortable with a sales-led purchase and no public price list

Use cases

  • Running A/B and A/B/n tests on web pages
  • Building a test variation from a written prompt
  • Releasing a feature behind a flag to a share of users
  • Rolling a release back automatically when conditions are met
  • Testing screens inside an iOS or Android app
  • Stopping a test early without inflating false positives
  • Shifting traffic to the winning variation while a test runs
  • Recommending products on a product or basket page
  • Ranking site search results for each visitor
  • Merchandising a category page by bestsellers and stock
  • Adding recommended products to email campaigns
  • Sending variant assignments to Google Analytics 4
  • Serving personalized content to a headless front end

Screenshots & Videos

Explore Kameleoon in action

Generated A B Test With Ai Builder
Generated A B Test With Ai Builder

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