Iterable

Iterable is a cross-channel customer engagement platform for real-time marketing journeys, sold to enterprise teams by quote rather than public plans.

Iterable is a customer engagement platform that marketing teams use to build and run cross-channel customer journeys. It answers the problem of messages that sit in separate email, mobile and web tools and never share one view of a customer. Iterable, Inc. builds and sells it from San Francisco, and the company was founded in 2013 and has no parent today. It is aimed at brands whose retention programs depend on reacting to what a customer has just done. Journeys is the builder, a Visual Studio canvas where one flow spans email, SMS, push, web push, in-app and embedded message steps. Entry is driven by tracked behavior, so a person joins a flow within seconds of an event rather than waiting for a nightly batch. Campaigns covers one-off sends, including alerts pushed across push, SMS, email and WhatsApp the minute news breaks. Next Best Action applies a model to choose the retargeting message for each person instead of following a fixed path. Workflow analytics reports on each step, and a live stats panel shows entries, exits and conversions while a journey runs. Holdout groups keep a consistent control cohort across journeys. Iterable suits enterprise and mid-market marketing teams that run lifecycle programs across several channels at once. It fits CRM, lifecycle and growth marketers who own retention numbers and have to show lift rather than report send volumes. Brands with both a mobile app and a website get the most from the canvas, because in-app and web steps sit in the same flow as email and SMS. Buying starts with a conversation: Iterable is sold as one platform through its own sales team, and its pricing page invites a quote instead of listing tiers. The recurring work is win-back programs for customers who have gone quiet, sends triggered off product behavior, and retargeting chosen by Next Best Action. Analysts use step-level reporting to find where people leave a flow, and universal holdout groups to measure what the flow was worth. Iterable runs on the event and profile data a brand already collects, and it sends through the channels its customers actually use. In practice the Visual Studio canvas becomes the place a lifecycle program is designed, reviewed and measured, rather than a set of channel tools kept in step by hand.