GetResponse
by GetResponse • • Marketing Automation Software
GetResponse is email marketing and automation with landing pages, webinars, web push and a course creator in one subscription, with a free plan for small lists.
GetResponse is an email marketing and automation platform that bundles most of a small marketing team's stack into one subscription, for teams that would rather pay one bill than connect four tools. It is made by GetResponse, a privately held company founded in Gdansk, Poland, in 1998. Email is the core: a block editor with a template library, an AI generator for subject lines and body copy, autoresponders and welcome series, dynamic content, an inbox preview with a spam score, Perfect Timing send-time optimisation and A/B tests for emails and landing pages. The visual automation workflow builder is a canvas of triggers, conditions and actions, with contact scoring and an engagement score, advanced segmentation, web event tracking, abandoned cart recovery, promo codes, product recommendations and revenue attribution back to the message that drove the order. Around that sit landing pages with an AI generator, signup forms and popups, web push notifications, webinars with evergreen replays, an AI website builder, a course creator, paid newsletters, and a Google and Meta ads creator that syncs lists to ad audiences. A preference center, team roles and permissions, webhooks and an API complete the account, and GetResponse MAX, the enterprise edition, adds SMS, mobile push, transactional email, a dedicated IP and single sign-on. GetResponse suits small marketing teams that want email, automation and landing pages in one bill, ecommerce stores on Shopify, WooCommerce or Magento that want cart recovery and product recommendations built in, course creators and coaches selling content by email, webinar hosts who want registration and follow-up in one tool, and large senders on GetResponse MAX. It is sold on a permanent Free plan and on the Starter, Marketer and Creator tiers, priced by contact count and billed monthly or yearly, with MAX quoted by sales. The plan cards list every tier. In daily use GetResponse sends the newsletter and the promotion, runs the welcome and nurture sequence, recovers an abandoned cart, captures leads with a landing page and a popup, hosts a product demo webinar, sells an online course or a paid newsletter and generates a whole campaign from a prompt. Ecommerce integrations are one-click for Shopify, WooCommerce, Magento, BigCommerce and PrestaShop, and Zapier and Make cover the rest, so it sits beside a store and a website rather than replacing them.
Features
Additional Features
Best for
- Small marketing teams that want email, automation and landing pages in one bill
- Ecommerce stores on Shopify, WooCommerce or Magento
- Course creators and coaches selling content by email
- Webinar hosts who want registration and follow-up in one tool
- Large senders on GetResponse MAX with a dedicated IP
Use cases
- Newsletters and promotional campaigns
- Welcome and nurture sequences
- Abandoned cart and price-drop automation
- Lead capture with landing pages and popups
- Product demos and training webinars
- Selling online courses and paid newsletters
- Generating a whole campaign from a prompt
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