Marketing Analytics Tools

Matomo vs Similarweb

Compare Matomo and Similarweb side-by-side. See feature differences and pricing in the Marketing Analytics Tools category.

Matomo

by Matomo

0.0 (0)

Pricing: On-Premise free to self-host under the GPL; Cloud Business from 22 EUR a month excl. tax at 50,000 hits (checked 2026-09-11); Enterprise by quote

Matomo is an open-source web analytics platform from InnoCraft, hosted in Europe as Matomo Cloud or self-hosted under the GPL for full data ownership.

8 /20 features Full profile

Most Features

Similarweb

by Similarweb

0.0 (0)

Pricing: Competitive Intelligence $125/mo billed annually ($199 monthly); with SEO and AEO $333 ($399); with Ads $542 ($649). One user each, free trial. Business and Enterprise on request.

Similarweb is competitive traffic, audience, keyword and ad intelligence on any website, plus AI search visibility, from single-seat plans to enterprise.

10 /20 features Full profile

Feature Comparison

Marketing Analytics Tools features side-by-side

Feature	Matomo 8/20 features	Similarweb 10/20 features
Prebuilt marketing data connectors Native connectors to ad platforms, analytics, CRM and social APIs without custom code.	No	Yes
Spreadsheet destinations Pushes data into Google Sheets and Excel on a schedule.	No	No
Looker Studio connector A live data source for Google Looker Studio reports.	Yes	Yes
Power BI and Tableau destinations Feeds Power BI and Tableau directly rather than through a CSV.	Yes	Yes
Marketing data to BigQuery and Snowflake Loads marketing data into a warehouse on a schedule.	Yes	Yes
Hourly automatic refresh Refreshes connected data at least hourly without a manual run.	No	No
Cross-source metric blending Combines fields from several sources into one table, such as ad spend beside store revenue.	No	No
Data transformation rules Maps campaign names, channels and fields into a common schema.	No	No
Currency conversion Converts spend and revenue into one reporting currency.	No	No
Dashboard templates Ready-made marketing dashboards for common channels and goals.	No	Yes
White-label client reports Branded reports and client portals for agencies.	Yes	No
Scheduled report emails PDF or link reports emailed on a schedule.	Yes	Yes
KPI alerts Notifies when a metric crosses a threshold.	Yes	Yes
Custom calculated metrics Formulas across fields and sources, such as blended cost per lead.	No	No
Historical data backfill Pulls past periods when a source is first connected.	Yes	No
Data API Programmatic access to the blended data for your own tools.	Yes	Yes
Natural-language queries Ask a question in plain English and get a chart or a table back.	No	Yes
Client workspaces Separate workspaces per client or brand with their own sources and users.	No	No
Anomaly detection Flags unusual drops or spikes in a metric automatically.	No	Yes
Budget pacing Tracks spend against monthly budgets and forecasts the month end.	No	No
Overall Rating	0.0 0 reviews	0.0 0 reviews

Matomo 8/20 features

Prebuilt marketing data connectors: No
Spreadsheet destinations: No
Looker Studio connector: Yes
Power BI and Tableau destinations: Yes
Marketing data to BigQuery and Snowflake: Yes
Hourly automatic refresh: No
Cross-source metric blending: No
Data transformation rules: No
Currency conversion: No
Dashboard templates: No
White-label client reports: Yes
Scheduled report emails: Yes
KPI alerts: Yes
Custom calculated metrics: No
Historical data backfill: Yes
Data API: Yes
Natural-language queries: No
Client workspaces: No
Anomaly detection: No
Budget pacing: No

0.0

(0)

Similarweb 10/20 features

Prebuilt marketing data connectors: Yes
Spreadsheet destinations: No
Looker Studio connector: Yes
Power BI and Tableau destinations: Yes
Marketing data to BigQuery and Snowflake: Yes
Hourly automatic refresh: No
Cross-source metric blending: No
Data transformation rules: No
Currency conversion: No
Dashboard templates: Yes
White-label client reports: No
Scheduled report emails: Yes
KPI alerts: Yes
Custom calculated metrics: No
Historical data backfill: No
Data API: Yes
Natural-language queries: Yes
Client workspaces: No
Anomaly detection: Yes
Budget pacing: No

0.0

(0)

Pricing

Matomo

On-Premise free to self-host under the GPL; Cloud Business from 22 EUR a month excl. tax at 50,000 hits (checked 2026-09-11); Enterprise by quote

View plans

Similarweb

Competitive Intelligence $125/mo billed annually ($199 monthly); with SEO and AEO $333 ($399); with Ads $542 ($649). One user each, free trial. Business and Enterprise on request.

View plans

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